From the monthly archives:

August 2006

The ROI Guy

by Jonah Stein on August 18, 2006

Internet Experience:
August 2001 to July 2006: Director of Marketing and Business Development, PsPrint.com. During my tenure, grew revenue from $3 million to a projected $25 million in 2006. PsPrint was named among the 50 fastest growing companies in the Bay Area by San Francisco Business Times for 2003, 2004 and 2005.
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A THOUSAND WORDS IN 3 SECONDS

by Jonah Stein on August 5, 2006

We live in an era of marketing saturation. We are bombarded with advertising on television, radio, billboards, in our mailbox, online and via email. Two thirds of Americans said in a recent study that they want to reduce the amount of advertising in their lives. The highest approval rating for any law [...]

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Direct Mail That Works

by Jonah Stein on August 4, 2006

Color printing is a high impact marketing tool — when you know how to use it.
The difference between ho hum results and hitting the ball out of the park is a great print piece. One that combines an attention grabbing image with a catchy message that is right on target for your audience. [...]

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Search Engine Marketing

by Jonah Stein on August 4, 2006

I swore to myself when I started the blog that I would focus on print marketing and leave the SEO stuff to the thousands of SEO blogs out there. I figured with company insiders like Matt Cutts from Google and the ever insightful Gord Hotchkiss of Enquiry and Aaron Wall from SEO Book, I [...]

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