From the monthly archives:
A lot can go wrong between the time you submit a job to your printer and when it comes back to your door.
Some mistakes are unavoidable. Even if your monitor is exactly calibrated and your printer uses best practices for color management, no printing press can accurately produce the millions of colors available on a [...]
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Dave Morgan had a great piece today on Online Spin about emerging trends among traditional brand advertisers, “These days, all marketers want measurable results related to sales objectives from their advertising and marketing expenditures, particularly online.”
Marketers who believe they can accurately quantify the impact of their online advertising, whether SEM or Brand, do so at there own risk.
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Always act with integrity to maintain your reputation and your brand. One reason to be fair and honorable in your dealings with customers and employees is the amount of damage an angry person can do to your brand. This damage can vary from complaints to the BBB and your credit card processor to [...]
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2.4 GHz PHONES SHOULD BE OUTLAWED
For the last few months, I have been battling with intermittent connection problems on my network. After hundreds of hard reboots on my router (which restored the connection for 10 minutes at a time), tweaking my settings (which did nothing) and enduring the complaints of my wife (and a [...]
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Contests are a great tool for direct marketing. I’m not talking about vacation cruises, product give aways or million dollar sweepstakes with brightly color balloon and slowly fading celebrities. While those are time tested and apparently effective promotions, they are not particularly interesting or original…. and I don’t have anything clever to say [...]
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