From the monthly archives:

December 2006

Ultimate Analytics Study Seeks Volunteers

by Jonah Stein on December 13, 2006

Stone Temple Consulting and Alchemist Media are seeking additional participants for their upcoming Comparative Analytics Study. They are going to be running six leading analytics platforms side-by-side so they can compare results.

Omniture
WebSideStory
Indextools
ClickTracks
Webtrends
Google Analytics

They are seeking B2B and B2C ecommerce sites that spend at least $10,000/month on PPC advertising. In order to put [...]

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Users Gored on Horns of Privacy Dilemma

by Jonah Stein on December 3, 2006

Consumer privacy and behavioral targeting by marketers appear to be diametrically opposing forces.  These forces are headed for a showdown, observed Gord Hotchkiss in a recent Online Spin article entitled, The Coming Storm:  Search and Consumer Privacy.
The early signs of things to come appeared in a complaint filed by The Center for Digital Democracy and [...]

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