I never see the ROI in SEO contests, but Dave Pasternack of Did-It asked for it when he made the bold assertion that SEO consultants were not worth the money.
Seems suddenly that he has a reputation management problem and spending a significant amount of time trolling blogs that are writing about him. If there is one lesson Aaron Wall taught Traffic Power, it is much harder to fight for your reputation than to keep it clean. Now the only question is will Dave have to follow the Traffic Power example and change his name?
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