Aaron Wall had another great post today, maybe his best ever, talking about Google’s Focus On Branding as a quality signal. The post has too many insights to call out but three things really struck a nerve.
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From the monthly archives:
February 2009
I never have personally bought links or even assisted my clients in doing so, but I have had numerous occasions to counsel clients who are trying to break the link buying habit. Some are doing it out of principle while others have unfortunately bottomed out, having allowed their link buying addiction to interfere with their [...]
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What does all this have to do with John Dvorak and his experience with SEO? Anyone can read some SEO advice on on the web, modify their taxonomy and title tags and think they have optimized their site. Their results should not be mistaken for a professional diagnosis along with a prescription for a successful SEO approach.
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