Google - Still the only game in town
Despite recent in-roads by Bing, the explosion in social media, social networks like Facebook and Twitter, for most companies at least 75% of the traffic that converts into customers comes from Google. Like it or not, we are playing a game where Google sets the rules and any Search Marketer needs to pay attention to what they are doing.
With power comes responsibility and it is our responsibility to try to keep that power in check but pointing out both inconsistencies or problems with what Google is doing and any way a savvy marketer can discover and exploit opportunities that Google presents.
SEO’s frequently talk about PageRank (not Page Rank). To prove we aren’t noobies, we quickly add that PR is not important anymore and to stop thinking of it as magical green pixie dust™. While other external signals are just as important and ToolBar PageRank (TBPR) doesn’t represent the actual value Google puts on a page, [...]
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I discovered this morning that Google isseems to be cloaking results for some users based on either your browser ID user agent or possibly based on the extensions you are running in Firefox.
Like many search marketers, I frequently use Google custom queries. By far, the most common query I use is the site: [...]
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Back in February, Aaron Wall wrote about a “minor” Google algorithm change that Todd Malicoat labeled the Big Brand Bailout. After a bit of controversy, Matt Cutts issued a video response to a question and labeled the change Vince after the engineer who worked on the change.
While the above conversations were interesting and [...]
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SEOMoz gives some terrible advice about SEO and user focused development. Rand presents some graphs about different optimization components and how their effect on ranking has evolved over time and magically draws the conclusion that SEO should focus on engines, not users because additional SEO tactics are required to rank.
I am not [...]
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It would be arrogant to say all the credit belongs entirely to White Knight SEO, but it looks like Google has taken notice of our efforts and decided to block advertising on the keyword google cash and google money tree.
For advertisers playing the Google cash game, this is at best check, not mate. [...]
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