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	<title>The Art Of SEO - The Science Of PPC &#187; Google</title>
	<atom:link href="http://www.ItsTheROI.com/category/google/feed/" rel="self" type="application/rss+xml" />
	<link>http://www.ItsTheROI.com</link>
	<description>San Francisco Search Engine Optimization Company</description>
	<lastBuildDate>Wed, 02 Jun 2010 22:37:47 +0000</lastBuildDate>
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		<title>Why Do We Care About Pagerank</title>
		<link>http://www.ItsTheROI.com/google/why-do-we-care-about-pagerank/</link>
		<comments>http://www.ItsTheROI.com/google/why-do-we-care-about-pagerank/#comments</comments>
		<pubDate>Fri, 05 Mar 2010 21:08:27 +0000</pubDate>
		<dc:creator>Jonah Stein</dc:creator>
				<category><![CDATA[Google]]></category>

		<guid isPermaLink="false">http://www.ItsTheROI.com/?p=524</guid>
		<description><![CDATA[
			
				
			
		
SEO&#8217;s frequently talk about PageRank (not Page Rank).  To prove we aren&#8217;t noobies, we quickly add that PR is not important anymore and to stop thinking of it as magical green pixie dust™.  While other external signals are just as important and ToolBar PageRank (TBPR) doesn&#8217;t represent the actual value Google puts on a page, [...]


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<li><a href='http://www.ItsTheROI.com/search-engine-marketing/when-do-you-use-a-302/' rel='bookmark' title='Permanent Link: When Do You Use A 302?'>When Do You Use A 302?</a></li>
</ol>]]></description>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Is Google Cloaking Results to Firefox Users?</title>
		<link>http://www.ItsTheROI.com/google/google-is-cloaking-results-to-firefox-users/</link>
		<comments>http://www.ItsTheROI.com/google/google-is-cloaking-results-to-firefox-users/#comments</comments>
		<pubDate>Fri, 26 Feb 2010 18:26:52 +0000</pubDate>
		<dc:creator>Jonah Stein</dc:creator>
				<category><![CDATA[Google]]></category>

		<guid isPermaLink="false">http://www.ItsTheROI.com/?p=494</guid>
		<description><![CDATA[
			
				
			
		
I discovered this morning that Google isseems to be cloaking results for some users based on either your browser ID  user agent or possibly based on the extensions you are running in Firefox. 
Like many search marketers, I frequently use Google custom queries.  By far, the most common query I use is the site: [...]


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		<wfw:commentRss>http://www.ItsTheROI.com/google/google-is-cloaking-results-to-firefox-users/feed/</wfw:commentRss>
		<slash:comments>19</slash:comments>
		</item>
		<item>
		<title>Vince Update Explained</title>
		<link>http://www.ItsTheROI.com/google/vince-update-explained/</link>
		<comments>http://www.ItsTheROI.com/google/vince-update-explained/#comments</comments>
		<pubDate>Tue, 20 Oct 2009 19:03:49 +0000</pubDate>
		<dc:creator>Jonah Stein</dc:creator>
				<category><![CDATA[Google]]></category>

		<guid isPermaLink="false">http://ItsTheROI.com/google/vince-update-explained</guid>
		<description><![CDATA[
			
				
			
		
Back in February, Aaron Wall wrote about a &#8220;minor&#8221; Google algorithm change that Todd Malicoat labeled the Big Brand Bailout.  After a  bit of controversy, Matt Cutts issued a video response to a question and labeled the change Vince after the engineer who worked on the change.
While the above conversations were interesting and [...]


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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>SEO Means Optimize For Users</title>
		<link>http://www.ItsTheROI.com/search-engine-marketing/seo-means-optimize-for-users/</link>
		<comments>http://www.ItsTheROI.com/search-engine-marketing/seo-means-optimize-for-users/#comments</comments>
		<pubDate>Wed, 30 Sep 2009 18:13:55 +0000</pubDate>
		<dc:creator>Jonah Stein</dc:creator>
				<category><![CDATA[Google]]></category>
		<category><![CDATA[Search Engine Marketing]]></category>

		<guid isPermaLink="false">http://ItsTheROI.com/?p=322</guid>
		<description><![CDATA[

			
				
			
		
SEOMoz gives some terrible advice about SEO and user focused development.  Rand presents some graphs about different optimization components and how their effect on ranking has evolved over time and magically draws the conclusion that SEO should focus on engines, not users because additional SEO tactics are required to rank.  
I am not [...]


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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>White Knight Checks Google Cash</title>
		<link>http://www.ItsTheROI.com/punditry/google-cash-dropped-by-adwords-check/</link>
		<comments>http://www.ItsTheROI.com/punditry/google-cash-dropped-by-adwords-check/#comments</comments>
		<pubDate>Fri, 11 Sep 2009 19:07:04 +0000</pubDate>
		<dc:creator>Jonah Stein</dc:creator>
				<category><![CDATA[Google]]></category>
		<category><![CDATA[Punditry]]></category>

		<guid isPermaLink="false">http://ItsTheROI.com/?p=300</guid>
		<description><![CDATA[

			
				
			
		
It would be arrogant to say all the credit belongs entirely to White Knight SEO, but it looks like Google has taken notice of our efforts and decided to block advertising on the keyword google cash and google money tree.  
For advertisers playing the Google cash game, this is at best check, not mate. [...]


Related posts:<ol><li><a href='http://www.ItsTheROI.com/punditry/googles-cash-cow-scam-advertising-profits/' rel='bookmark' title='Permanent Link: Google&#8217;s Cash Cow &#8211; Scam Advertising &#038; Profits'>Google&#8217;s Cash Cow &#8211; Scam Advertising &#038; Profits</a></li>
<li><a href='http://www.ItsTheROI.com/search-engine-marketing/using-knowledge-for-good-white-knight-seo/' rel='bookmark' title='Permanent Link: Using SEO for Good &#8211; Introducting White Knight SEO'>Using SEO for Good &#8211; Introducting White Knight SEO</a></li>
</ol>]]></description>
		<wfw:commentRss>http://www.ItsTheROI.com/punditry/google-cash-dropped-by-adwords-check/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Google&#8217;s Cash Cow &#8211; Scam Advertising &amp; Profits</title>
		<link>http://www.ItsTheROI.com/punditry/googles-cash-cow-scam-advertising-profits/</link>
		<comments>http://www.ItsTheROI.com/punditry/googles-cash-cow-scam-advertising-profits/#comments</comments>
		<pubDate>Wed, 02 Sep 2009 19:19:29 +0000</pubDate>
		<dc:creator>Jonah Stein</dc:creator>
				<category><![CDATA[Google]]></category>
		<category><![CDATA[Punditry]]></category>

		<guid isPermaLink="false">http://ItsTheROI.com/?p=264</guid>
		<description><![CDATA[

			
				
			
		
By now, you have gotten at least one email inviting you to make easy money by placing links on Google.  These scams go by names like &#8220;The Google Cash System&#8221; or  &#8220;Easy Google Cash&#8221;.  The bottom line is pretty simple, these offers are scams and they are designed to take advantage of [...]


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<li><a href='http://www.ItsTheROI.com/search-engine-marketing/using-knowledge-for-good-white-knight-seo/' rel='bookmark' title='Permanent Link: Using SEO for Good &#8211; Introducting White Knight SEO'>Using SEO for Good &#8211; Introducting White Knight SEO</a></li>
<li><a href='http://www.ItsTheROI.com/punditry/facebook-advertising-genius-explains-blight/' rel='bookmark' title='Permanent Link: Facebook Advertising Genius Explains Blights'>Facebook Advertising Genius Explains Blights</a></li>
</ol>]]></description>
		<wfw:commentRss>http://www.ItsTheROI.com/punditry/googles-cash-cow-scam-advertising-profits/feed/</wfw:commentRss>
		<slash:comments>23</slash:comments>
		</item>
		<item>
		<title>Using SEO for Good &#8211; Introducting White Knight SEO</title>
		<link>http://www.ItsTheROI.com/search-engine-marketing/using-knowledge-for-good-white-knight-seo/</link>
		<comments>http://www.ItsTheROI.com/search-engine-marketing/using-knowledge-for-good-white-knight-seo/#comments</comments>
		<pubDate>Tue, 18 Aug 2009 06:44:53 +0000</pubDate>
		<dc:creator>Jonah Stein</dc:creator>
				<category><![CDATA[Google]]></category>
		<category><![CDATA[Search Engine Marketing]]></category>

		<guid isPermaLink="false">http://ItsTheROI.com/random/using-knowledge-for-good-white-knight-seo</guid>
		<description><![CDATA[

			
				
			
		
For years Google has successfully hid behind the &#8220;don&#8217;t be evil&#8221; mission statement and aggressively blurred the distinction between SEO and spam, fraud and other illegal activities while ignoring the fact that Adsense is the single largest source of revenue for spam and that Adwords makes millions of dollars each year from ads for fraudulent [...]


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</ol>]]></description>
		<wfw:commentRss>http://www.ItsTheROI.com/search-engine-marketing/using-knowledge-for-good-white-knight-seo/feed/</wfw:commentRss>
		<slash:comments>9</slash:comments>
		</item>
		<item>
		<title>Check New Domains By Signing Up with Webmaster Tools</title>
		<link>http://www.ItsTheROI.com/search-engine-marketing/check-new-domains-by-signing-up-with-webmaster-tools/</link>
		<comments>http://www.ItsTheROI.com/search-engine-marketing/check-new-domains-by-signing-up-with-webmaster-tools/#comments</comments>
		<pubDate>Mon, 10 Aug 2009 21:41:52 +0000</pubDate>
		<dc:creator>Jonah Stein</dc:creator>
				<category><![CDATA[Google]]></category>
		<category><![CDATA[Search Engine Marketing]]></category>

		<guid isPermaLink="false">http://ItsTheROI.com/?p=249</guid>
		<description><![CDATA[
			
				
			
		
A couple of weeks ago we decided to launch a little experiment with Hyper Local blogging for a dear family friend who is a real estate agent in the Adams Morgan neighborhood of Washington, D.C.  Like any website launch, the first thing we did was going looking for a domain.  It turns out [...]


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</ol>]]></description>
		<wfw:commentRss>http://www.ItsTheROI.com/search-engine-marketing/check-new-domains-by-signing-up-with-webmaster-tools/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Universal Search Results Smoking Crack</title>
		<link>http://www.ItsTheROI.com/google/universal-search-results-smoking-crack/</link>
		<comments>http://www.ItsTheROI.com/google/universal-search-results-smoking-crack/#comments</comments>
		<pubDate>Tue, 21 Apr 2009 03:12:09 +0000</pubDate>
		<dc:creator>Jonah Stein</dc:creator>
				<category><![CDATA[Google]]></category>

		<guid isPermaLink="false">http://ItsTheROI.com/?p=209</guid>
		<description><![CDATA[
			
				
			
		
Google is well known for experimenting with on the Search Engine Results Page, but I have seen a couple of strange results this week.  The first is the use of related search queries in the middle of the results page, right after the first three results for the query banner design .  The [...]


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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Google Branding &#8211; Must Read Post by SEO Book</title>
		<link>http://www.ItsTheROI.com/google/seo-book-nails-it-again/</link>
		<comments>http://www.ItsTheROI.com/google/seo-book-nails-it-again/#comments</comments>
		<pubDate>Wed, 25 Feb 2009 20:30:11 +0000</pubDate>
		<dc:creator>Jonah Stein</dc:creator>
				<category><![CDATA[Google]]></category>

		<guid isPermaLink="false">http://ItsTheROI.com/?p=181</guid>
		<description><![CDATA[Aaron Wall had another great post today, maybe his best ever, talking about Google's Focus On Branding as a quality signal.  The post has too many insights to call out but three things really struck a nerve.



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</ol>]]></description>
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		<slash:comments>1</slash:comments>
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