Google - Still the only game in town
Despite recent in-roads by Bing, the explosion in social media, social networks like Facebook and Twitter, for most companies at least 75% of the traffic that converts into customers comes from Google. Like it or not, we are playing a game where Google sets the rules and any Search Marketer needs to pay attention to what they are doing.
With power comes responsibility and it is our responsibility to try to keep that power in check but pointing out both inconsistencies or problems with what Google is doing and any way a savvy marketer can discover and exploit opportunities that Google presents.
By now, you have gotten at least one email inviting you to make easy money by placing links on Google. These scams go by names like “The Google Cash System” or “Easy Google Cash”. The bottom line is pretty simple, these offers are scams and they are designed to take advantage of [...]
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For years Google has successfully hid behind the “don’t be evil” mission statement and aggressively blurred the distinction between SEO and spam, fraud and other illegal activities while ignoring the fact that Adsense is the single largest source of revenue for spam and that Adwords makes millions of dollars each year from ads for fraudulent [...]
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A couple of weeks ago we decided to launch a little experiment with Hyper Local blogging for a dear family friend who is a real estate agent in the Adams Morgan neighborhood of Washington, D.C. Like any website launch, the first thing we did was going looking for a domain. It turns out [...]
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Google is well known for experimenting with on the Search Engine Results Page, but I have seen a couple of strange results this week. The first is the use of related search queries in the middle of the results page, right after the first three results for the query banner design . The [...]
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Aaron Wall had another great post today, maybe his best ever, talking about Google’s Focus On Branding as a quality signal. The post has too many insights to call out but three things really struck a nerve.
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