From the category archives:
I will be speaking on June 4th at SMX advanced on the topic of SEO Analytics and ROI for ecommerce sites, particularly the importance of configuring your internal systems to capture Lifetime Customer Value within your CRM system instead of leaving it to 3rd party tagging software.
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IndexTools announced today that they have been acquired by Yahoo. IndexTools has been one of my favorite Analytics applications since last years Analytics Shootout. Not only did they show the best results of all the tools we studied, they were also among the easiest to configure and offered a robust range of custom [...]
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Many SEM firms develop automated bid management systems and sell their clients on the benefits of propriety technology that claims to maximize ROI. They compound this fallacy by running in broad match and using the keyword insertion feature to run thousands or tens of thousands of keywords in a campaign that has a dozen [...]
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Stone Temple Consulting and Alchemist Media are seeking additional participants for their upcoming Comparative Analytics Study. They are going to be running six leading analytics platforms side-by-side so they can compare results.
Omniture
WebSideStory
Indextools
ClickTracks
Webtrends
Google Analytics
They are seeking B2B and B2C ecommerce sites that spend at least $10,000/month on PPC advertising. In order to put [...]
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The ROIGuy has teamed up with Eric Enge from StoneTemple Consulting to conduct a comparative study of the leading analytics platforms. The ROIGuy will be leading the PPC analytics while Eric will take charge of the SEO side. We hope to have some preliminary results early in 2007.
Eric had already got the [...]
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