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	<title>The Art Of SEO - The Science Of PPC &#187; Punditry</title>
	<atom:link href="http://www.ItsTheROI.com/category/punditry/feed/" rel="self" type="application/rss+xml" />
	<link>http://www.ItsTheROI.com</link>
	<description>San Francisco Search Engine Optimization Company</description>
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		<title>We All Agree &#8211; CAPTCHA SUCKS</title>
		<link>http://www.ItsTheROI.com/punditry/we-all-agree-captcha-sucks/</link>
		<comments>http://www.ItsTheROI.com/punditry/we-all-agree-captcha-sucks/#comments</comments>
		<pubDate>Thu, 22 Apr 2010 20:20:46 +0000</pubDate>
		<dc:creator>Jonah Stein</dc:creator>
				<category><![CDATA[Punditry]]></category>

		<guid isPermaLink="false">http://www.ItsTheROI.com/?p=658</guid>
		<description><![CDATA[
			
				
			
		
Tired of choosing between the lessor of two evils? Here is something Republicans and Democrats can agree on
 CAPTCHA stands for Completely Automated Public Turing test to tell Computers and Humans Apart and was originally foisted upon the citizens of the internet by Carnegie Mellon in response to a call by Yahoo to develop a [...]


No related posts.]]></description>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Why Apple Should Buy MySpace</title>
		<link>http://www.ItsTheROI.com/punditry/hey-apple-buy-myspace/</link>
		<comments>http://www.ItsTheROI.com/punditry/hey-apple-buy-myspace/#comments</comments>
		<pubDate>Fri, 20 Nov 2009 01:34:48 +0000</pubDate>
		<dc:creator>Jonah Stein</dc:creator>
				<category><![CDATA[Punditry]]></category>

		<guid isPermaLink="false">http://www.ItsTheROI.com/?p=444</guid>
		<description><![CDATA[

			
				
			
		
While sitting around at Pubcon chewing the fat ( a marvelous Rib Eye) with a couple of very, very smart people who shall remain nameless, the subject of  the emerging war between Apple and Google came up.  Specifically, we were discussing the one box music search and the notable absense of iTunes from [...]


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<li><a href='http://www.ItsTheROI.com/random/kevin-roses-top-ten-reasons-apple-microsoft-and-walmart-responsible-for-global-warming/' rel='bookmark' title='Permanent Link: Kevin Rose&#8217;s 10 Reasons Apple, Microsoft and Walmart Cause Global Warming'>Kevin Rose&#8217;s 10 Reasons Apple, Microsoft and Walmart Cause Global Warming</a></li>
<li><a href='http://www.ItsTheROI.com/random/youtube-google-brilliant-deal-with-terrible-consequences/' rel='bookmark' title='Permanent Link: YouTube—Google Brilliant Deal—Terrible Consequences'>YouTube—Google Brilliant Deal—Terrible Consequences</a></li>
</ol>]]></description>
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		<slash:comments>1</slash:comments>
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		<item>
		<title>Facebook Advertising Genius Explains Blights</title>
		<link>http://www.ItsTheROI.com/punditry/facebook-advertising-genius-explains-blight/</link>
		<comments>http://www.ItsTheROI.com/punditry/facebook-advertising-genius-explains-blight/#comments</comments>
		<pubDate>Wed, 04 Nov 2009 17:26:20 +0000</pubDate>
		<dc:creator>Jonah Stein</dc:creator>
				<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Punditry]]></category>

		<guid isPermaLink="false">http://www.ItsTheROI.com/?p=396</guid>
		<description><![CDATA[
			
				
			
		
Ever over-think a problem or make things too complicated?  Work to hard to explain a concept and feel like you are losing half the audience?  
For the last two years I have been struggling to communicate how it is crucial that site owners do the right thing by their users, even if that [...]


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</ol>]]></description>
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		<slash:comments>0</slash:comments>
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		<title>White Knight Checks Google Cash</title>
		<link>http://www.ItsTheROI.com/punditry/google-cash-dropped-by-adwords-check/</link>
		<comments>http://www.ItsTheROI.com/punditry/google-cash-dropped-by-adwords-check/#comments</comments>
		<pubDate>Fri, 11 Sep 2009 19:07:04 +0000</pubDate>
		<dc:creator>Jonah Stein</dc:creator>
				<category><![CDATA[Google]]></category>
		<category><![CDATA[Punditry]]></category>

		<guid isPermaLink="false">http://ItsTheROI.com/?p=300</guid>
		<description><![CDATA[

			
				
			
		
It would be arrogant to say all the credit belongs entirely to White Knight SEO, but it looks like Google has taken notice of our efforts and decided to block advertising on the keyword google cash and google money tree.  
For advertisers playing the Google cash game, this is at best check, not mate. [...]


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<li><a href='http://www.ItsTheROI.com/search-engine-marketing/using-knowledge-for-good-white-knight-seo/' rel='bookmark' title='Permanent Link: Using SEO for Good &#8211; Introducting White Knight SEO'>Using SEO for Good &#8211; Introducting White Knight SEO</a></li>
</ol>]]></description>
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		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Google&#8217;s Cash Cow &#8211; Scam Advertising &amp; Profits</title>
		<link>http://www.ItsTheROI.com/punditry/googles-cash-cow-scam-advertising-profits/</link>
		<comments>http://www.ItsTheROI.com/punditry/googles-cash-cow-scam-advertising-profits/#comments</comments>
		<pubDate>Wed, 02 Sep 2009 19:19:29 +0000</pubDate>
		<dc:creator>Jonah Stein</dc:creator>
				<category><![CDATA[Google]]></category>
		<category><![CDATA[Punditry]]></category>

		<guid isPermaLink="false">http://ItsTheROI.com/?p=264</guid>
		<description><![CDATA[

			
				
			
		
By now, you have gotten at least one email inviting you to make easy money by placing links on Google.  These scams go by names like &#8220;The Google Cash System&#8221; or  &#8220;Easy Google Cash&#8221;.  The bottom line is pretty simple, these offers are scams and they are designed to take advantage of [...]


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<li><a href='http://www.ItsTheROI.com/search-engine-marketing/using-knowledge-for-good-white-knight-seo/' rel='bookmark' title='Permanent Link: Using SEO for Good &#8211; Introducting White Knight SEO'>Using SEO for Good &#8211; Introducting White Knight SEO</a></li>
<li><a href='http://www.ItsTheROI.com/punditry/facebook-advertising-genius-explains-blight/' rel='bookmark' title='Permanent Link: Facebook Advertising Genius Explains Blights'>Facebook Advertising Genius Explains Blights</a></li>
</ol>]]></description>
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		<slash:comments>23</slash:comments>
		</item>
		<item>
		<title>Steve Huffman, Matt Cutts Defending Web 2.0 From Virtual Blight</title>
		<link>http://www.ItsTheROI.com/punditry/steve-huffman-matt-cutts-defending-web-20-from-virtual-blight/</link>
		<comments>http://www.ItsTheROI.com/punditry/steve-huffman-matt-cutts-defending-web-20-from-virtual-blight/#comments</comments>
		<pubDate>Mon, 27 Oct 2008 18:56:16 +0000</pubDate>
		<dc:creator>Jonah Stein</dc:creator>
				<category><![CDATA[Google]]></category>
		<category><![CDATA[Punditry]]></category>
		<category><![CDATA[Speaking]]></category>

		<guid isPermaLink="false">http://ItsTheROI.com/?p=104</guid>
		<description><![CDATA[Sites such as Youtube, Digg, Yelp and Facebook provide mashups of content sources along with a platform for interaction and participation.   Inherent in this model is the assumption that each “user” is an individual who is participating in a community.  The reality is that many “users” are avatars, bots and sock puppet created to spread Spam, disinformation, attack individuals, organizations and companies or manipulate rating systems to promote a private agenda that is not in keeping with the spirit and intent of the community.

The success of Web 2.0 has made it a prime target for spammers, vandals and hackers who want to exploit the trust implicit in this ecosystem. The May, 2008 headlines about Craiglsist’s ongoing battle with spammers highlights the problem. Web 2.0 companies need to recognize this type of manipulation as a fatal cancer and develop strategies to aggressively defend themselves against the ravages of blight that can devastate their communities.


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<li><a href='http://www.ItsTheROI.com/seo-speaking-engagements/jonah-stein-heads-panel-at-web-20-expo/' rel='bookmark' title='Permanent Link: Jonah Stein Heads Panel at Web 2.0 Expo'>Jonah Stein Heads Panel at Web 2.0 Expo</a></li>
</ol>]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Friend Connect A Slap In The Face Book</title>
		<link>http://www.ItsTheROI.com/punditry/friend-connect-slap-in-the-face-book/</link>
		<comments>http://www.ItsTheROI.com/punditry/friend-connect-slap-in-the-face-book/#comments</comments>
		<pubDate>Tue, 13 May 2008 23:36:07 +0000</pubDate>
		<dc:creator>Jonah Stein</dc:creator>
				<category><![CDATA[Google]]></category>
		<category><![CDATA[Punditry]]></category>

		<guid isPermaLink="false">http://ItsTheROI.com/?p=71</guid>
		<description><![CDATA[
			
				
			
		
I was at the flex for the Campfire One event  last night to mingle with the Blogarazzi, drink hot chocolate while being regaled with Guacamole recipes and tales of how Google&#8217;s new friend connect was going to allow anyone to add social features to their website with only rudimentary html experience.  Google has [...]


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<li><a href='http://www.ItsTheROI.com/google/seo-book-nails-it-again/' rel='bookmark' title='Permanent Link: Google Branding &#8211; Must Read Post by SEO Book'>Google Branding &#8211; Must Read Post by SEO Book</a></li>
</ol>]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Spammy Off Topic Widget Link Bait</title>
		<link>http://www.ItsTheROI.com/search-engine-marketing/spammy-off-topic-widget-link-bait/</link>
		<comments>http://www.ItsTheROI.com/search-engine-marketing/spammy-off-topic-widget-link-bait/#comments</comments>
		<pubDate>Wed, 09 Apr 2008 00:25:38 +0000</pubDate>
		<dc:creator>Jonah Stein</dc:creator>
				<category><![CDATA[Google]]></category>
		<category><![CDATA[Punditry]]></category>
		<category><![CDATA[Search Engine Marketing]]></category>
		<category><![CDATA[Link Bait]]></category>
		<category><![CDATA[Widgets Spam]]></category>

		<guid isPermaLink="false">http://ItsTheROI.com/?p=54</guid>
		<description><![CDATA[The difference between great link bait and a spammy off topic widget is basically whether someone complains.


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<li><a href='http://www.ItsTheROI.com/search-engine-marketing/ultimate-seo-toolbar/' rel='bookmark' title='Permanent Link: Ultimate SEO Toolbar'>Ultimate SEO Toolbar</a></li>
</ol>]]></description>
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		<slash:comments>5</slash:comments>
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		<item>
		<title>Electronic Grass Roots &#8211; Politics and SEO</title>
		<link>http://www.ItsTheROI.com/punditry/electronic-grass-roots-politics-and-seo/</link>
		<comments>http://www.ItsTheROI.com/punditry/electronic-grass-roots-politics-and-seo/#comments</comments>
		<pubDate>Mon, 14 May 2007 16:51:24 +0000</pubDate>
		<dc:creator>Jonah Stein</dc:creator>
				<category><![CDATA[Punditry]]></category>

		<guid isPermaLink="false">http://ItsTheROI.com/?p=73</guid>
		<description><![CDATA[
			
				
			
		
In Candidates Need SEO ,  Scott Willoughby examined the need for  political parties and candidates to begin serious search marketing. Scott’s analysis is excellent as far as it went, but he missed the big picture.  SEO and PPC for candidate sites is a tiny piece of the potential of search expertise to [...]


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<li><a href='http://www.ItsTheROI.com/search-engine-marketing/seo-and-politics/' rel='bookmark' title='Permanent Link: SEO and Politics &#8211; McCain Bombing'>SEO and Politics &#8211; McCain Bombing</a></li>
<li><a href='http://www.ItsTheROI.com/search-engine-marketing/integrity-preserves-brand/' rel='bookmark' title='Permanent Link: Integrity Preserves Brand'>Integrity Preserves Brand</a></li>
</ol>]]></description>
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		<item>
		<title>Google Plus:  A Sign Of The Future of Search</title>
		<link>http://www.ItsTheROI.com/random/google-plus-a-sign-of-the-future-of-search/</link>
		<comments>http://www.ItsTheROI.com/random/google-plus-a-sign-of-the-future-of-search/#comments</comments>
		<pubDate>Tue, 06 Mar 2007 17:48:14 +0000</pubDate>
		<dc:creator>Jonah Stein</dc:creator>
				<category><![CDATA[Google]]></category>
		<category><![CDATA[Punditry]]></category>
		<category><![CDATA[Random Thoughts]]></category>

		<guid isPermaLink="false">http://ItsTheROI.com/2007/03/07/google-plus-a-sign-of-the-future-of-search/</guid>
		<description><![CDATA[
			
				
			
		
Have you noticed the plus sign within some Google SERP that started showing up next to invitations to map an address or get a stock quote a month ago?  
Pundits are quick to conclude that this is a portal feature and that Google.com is compromizing their search-only philosophy to become a “portalized non-portal.”  [...]


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<li><a href='http://www.ItsTheROI.com/search-engine-marketing/page-one-ranking/' rel='bookmark' title='Permanent Link: Google Page One Rankings Get Harder'>Google Page One Rankings Get Harder</a></li>
</ol>]]></description>
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