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	<title>The Art Of SEO - The Science Of PPC &#187; Search Engine Marketing</title>
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	<link>http://www.ItsTheROI.com</link>
	<description>San Francisco Search Engine Optimization Company</description>
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		<title>SEO Means Optimize For Users</title>
		<link>http://www.ItsTheROI.com/search-engine-marketing/seo-means-optimize-for-users/</link>
		<comments>http://www.ItsTheROI.com/search-engine-marketing/seo-means-optimize-for-users/#comments</comments>
		<pubDate>Wed, 30 Sep 2009 18:13:55 +0000</pubDate>
		<dc:creator>Jonah Stein</dc:creator>
				<category><![CDATA[Google]]></category>
		<category><![CDATA[Search Engine Marketing]]></category>

		<guid isPermaLink="false">http://ItsTheROI.com/?p=322</guid>
		<description><![CDATA[

			
				
			
		
SEOMoz gives some terrible advice about SEO and user focused development.  Rand presents some graphs about different optimization components and how their effect on ranking has evolved over time and magically draws the conclusion that SEO should focus on engines, not users because additional SEO tactics are required to rank.  
I am not [...]


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		<slash:comments>1</slash:comments>
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		<title>Using SEO for Good &#8211; Introducting White Knight SEO</title>
		<link>http://www.ItsTheROI.com/search-engine-marketing/using-knowledge-for-good-white-knight-seo/</link>
		<comments>http://www.ItsTheROI.com/search-engine-marketing/using-knowledge-for-good-white-knight-seo/#comments</comments>
		<pubDate>Tue, 18 Aug 2009 06:44:53 +0000</pubDate>
		<dc:creator>Jonah Stein</dc:creator>
				<category><![CDATA[Google]]></category>
		<category><![CDATA[Search Engine Marketing]]></category>

		<guid isPermaLink="false">http://ItsTheROI.com/random/using-knowledge-for-good-white-knight-seo</guid>
		<description><![CDATA[

			
				
			
		
For years Google has successfully hid behind the &#8220;don&#8217;t be evil&#8221; mission statement and aggressively blurred the distinction between SEO and spam, fraud and other illegal activities while ignoring the fact that Adsense is the single largest source of revenue for spam and that Adwords makes millions of dollars each year from ads for fraudulent [...]


Related posts:<ol><li><a href='http://www.ItsTheROI.com/punditry/google-cash-dropped-by-adwords-check/' rel='bookmark' title='Permanent Link: White Knight Checks Google Cash'>White Knight Checks Google Cash</a></li>
<li><a href='http://www.ItsTheROI.com/punditry/googles-cash-cow-scam-advertising-profits/' rel='bookmark' title='Permanent Link: Google&#8217;s Cash Cow &#8211; Scam Advertising &#038; Profits'>Google&#8217;s Cash Cow &#8211; Scam Advertising &#038; Profits</a></li>
</ol>]]></description>
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		<slash:comments>9</slash:comments>
		</item>
		<item>
		<title>Check New Domains By Signing Up with Webmaster Tools</title>
		<link>http://www.ItsTheROI.com/search-engine-marketing/check-new-domains-by-signing-up-with-webmaster-tools/</link>
		<comments>http://www.ItsTheROI.com/search-engine-marketing/check-new-domains-by-signing-up-with-webmaster-tools/#comments</comments>
		<pubDate>Mon, 10 Aug 2009 21:41:52 +0000</pubDate>
		<dc:creator>Jonah Stein</dc:creator>
				<category><![CDATA[Google]]></category>
		<category><![CDATA[Search Engine Marketing]]></category>

		<guid isPermaLink="false">http://ItsTheROI.com/?p=249</guid>
		<description><![CDATA[
			
				
			
		
A couple of weeks ago we decided to launch a little experiment with Hyper Local blogging for a dear family friend who is a real estate agent in the Adams Morgan neighborhood of Washington, D.C.  Like any website launch, the first thing we did was going looking for a domain.  It turns out [...]


Related posts:<ol><li><a href='http://www.ItsTheROI.com/search-engine-marketing/adams-morgan-hyper-local/' rel='bookmark' title='Permanent Link: Adams Morgan Hyper Local'>Adams Morgan Hyper Local</a></li>
<li><a href='http://www.ItsTheROI.com/random/online-tools-we-use-every-day/' rel='bookmark' title='Permanent Link: Online Tools We Use Every Day'>Online Tools We Use Every Day</a></li>
</ol>]]></description>
		<wfw:commentRss>http://www.ItsTheROI.com/search-engine-marketing/check-new-domains-by-signing-up-with-webmaster-tools/feed/</wfw:commentRss>
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		<title>Adams Morgan Hyper Local</title>
		<link>http://www.ItsTheROI.com/search-engine-marketing/adams-morgan-hyper-local/</link>
		<comments>http://www.ItsTheROI.com/search-engine-marketing/adams-morgan-hyper-local/#comments</comments>
		<pubDate>Thu, 06 Aug 2009 18:03:09 +0000</pubDate>
		<dc:creator>Jonah Stein</dc:creator>
				<category><![CDATA[Search Engine Marketing]]></category>

		<guid isPermaLink="false">http://ItsTheROI.com/search-engine-marketing/adams-morgan-hyper-local</guid>
		<description><![CDATA[
			
				
			
		
Hyper Local has gotten a lot of attention lately and it certainly makes a lot of sense.  In this incredibly connected yet fractured world of social media, blogs and websites competing for keywords, it is frequently very difficult to really connect to an individual neighborhood.  
The ROIguys (and gal) took the show on [...]


Related posts:<ol><li><a href='http://www.ItsTheROI.com/search-engine-marketing/check-new-domains-by-signing-up-with-webmaster-tools/' rel='bookmark' title='Permanent Link: Check New Domains By Signing Up with Webmaster Tools'>Check New Domains By Signing Up with Webmaster Tools</a></li>
<li><a href='http://www.ItsTheROI.com/seo-speaking-engagements/jonah-stein-interactive-local-media-2008/' rel='bookmark' title='Permanent Link: Jonah Stein Addresses Interactive Local Media 2008'>Jonah Stein Addresses Interactive Local Media 2008</a></li>
<li><a href='http://www.ItsTheROI.com/search-engine-marketing/google-onebox-cheating-to-promote-real-estate/' rel='bookmark' title='Permanent Link: Google Onebox Cheating to Promote Real Estate'>Google Onebox Cheating to Promote Real Estate</a></li>
</ol>]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Andrew Goodman On Twitter Blight</title>
		<link>http://www.ItsTheROI.com/search-engine-marketing/andrew-goodman-on-twitter-blight/</link>
		<comments>http://www.ItsTheROI.com/search-engine-marketing/andrew-goodman-on-twitter-blight/#comments</comments>
		<pubDate>Tue, 31 Mar 2009 19:02:10 +0000</pubDate>
		<dc:creator>Jonah Stein</dc:creator>
				<category><![CDATA[Search Engine Marketing]]></category>

		<guid isPermaLink="false">http://ItsTheROI.com/?p=203</guid>
		<description><![CDATA[
			
				
			
		
Andrew Goodman wrote a fabulous piece about Twitter, calling Guy Kawasaki to task for his SES New York keynote on gaming Twitter.  
I am not going to quote all of the excellent points Andrew makes about using automation (follow bots) to AstroTurf.  I have been amused by my (small) army of Zombie followers [...]


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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>12 Steps to End Link Buying Addiction</title>
		<link>http://www.ItsTheROI.com/search-engine-marketing/12-steps-to-end-link-buying-addiction/</link>
		<comments>http://www.ItsTheROI.com/search-engine-marketing/12-steps-to-end-link-buying-addiction/#comments</comments>
		<pubDate>Wed, 25 Feb 2009 16:19:50 +0000</pubDate>
		<dc:creator>Jonah Stein</dc:creator>
				<category><![CDATA[Google]]></category>
		<category><![CDATA[Search Engine Marketing]]></category>

		<guid isPermaLink="false">http://ItsTheROI.com/?p=176</guid>
		<description><![CDATA[
			
				
			
		
I never have personally bought links or even assisted my clients in doing so, but I have had numerous occasions to counsel clients who are trying to break the link buying habit.  Some are doing it out of principle while others have unfortunately bottomed out, having allowed their link buying addiction to interfere with [...]


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</ol>]]></description>
		<wfw:commentRss>http://www.ItsTheROI.com/search-engine-marketing/12-steps-to-end-link-buying-addiction/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>John Dvorak Is The Snake Oil Salesman</title>
		<link>http://www.ItsTheROI.com/search-engine-marketing/john-dvorak-is-the-snake-oil-salesman/</link>
		<comments>http://www.ItsTheROI.com/search-engine-marketing/john-dvorak-is-the-snake-oil-salesman/#comments</comments>
		<pubDate>Wed, 18 Feb 2009 18:29:07 +0000</pubDate>
		<dc:creator>Jonah Stein</dc:creator>
				<category><![CDATA[Search Engine Marketing]]></category>

		<guid isPermaLink="false">http://ItsTheROI.com/?p=173</guid>
		<description><![CDATA[What does all this have to do with John Dvorak and his experience with SEO?  Anyone can read some SEO advice on on the web, modify their taxonomy and title tags and think they have optimized their site.  Their results should not be mistaken for a professional diagnosis along with a prescription for a successful SEO approach.


No related posts.]]></description>
		<wfw:commentRss>http://www.ItsTheROI.com/search-engine-marketing/john-dvorak-is-the-snake-oil-salesman/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Ultimate SEO Toolbar</title>
		<link>http://www.ItsTheROI.com/search-engine-marketing/ultimate-seo-toolbar/</link>
		<comments>http://www.ItsTheROI.com/search-engine-marketing/ultimate-seo-toolbar/#comments</comments>
		<pubDate>Thu, 15 Jan 2009 17:43:38 +0000</pubDate>
		<dc:creator>Jonah Stein</dc:creator>
				<category><![CDATA[Search Engine Marketing]]></category>

		<guid isPermaLink="false">http://ItsTheROI.com/?p=167</guid>
		<description><![CDATA[
			
				
			
		
As much as I avoid hyperbolic marketing speak like Ultimately and Amazing, nothing else can describe SEO Book&#8217;s new SEO Toolbar for Firefox.  Regular readers already know  that I appreciate/respect Aaron&#8217;s comments about online marketing, SEO, and occasional social commentary, but it is time that I add generosity to that list of accolades, [...]


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</ol>]]></description>
		<wfw:commentRss>http://www.ItsTheROI.com/search-engine-marketing/ultimate-seo-toolbar/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>When Do You Use A 302?</title>
		<link>http://www.ItsTheROI.com/search-engine-marketing/when-do-you-use-a-302/</link>
		<comments>http://www.ItsTheROI.com/search-engine-marketing/when-do-you-use-a-302/#comments</comments>
		<pubDate>Thu, 08 Jan 2009 20:25:58 +0000</pubDate>
		<dc:creator>Jonah Stein</dc:creator>
				<category><![CDATA[Search Engine Marketing]]></category>
		<category><![CDATA[Speaking]]></category>

		<guid isPermaLink="false">http://ItsTheROI.com/?p=161</guid>
		<description><![CDATA[I am speaking at the SMX West session on 301 Redirects, talking about times when the correct answer is not 301. Sometimes the answer should be 302 (or even 304 or 307).  I am looking for suggestions/examples of times when members have used other types of redirects to achieve the desired effect.


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<li><a href='http://www.ItsTheROI.com/search-engine-marketing/search-marketing-expo-santa-clara/' rel='bookmark' title='Permanent Link: Search Marketing Expo Santa Clara'>Search Marketing Expo Santa Clara</a></li>
<li><a href='http://www.ItsTheROI.com/google/why-do-we-care-about-pagerank/' rel='bookmark' title='Permanent Link: Why Do We Care About Pagerank'>Why Do We Care About Pagerank</a></li>
</ol>]]></description>
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		</item>
		<item>
		<title>Search Marketing Expo Santa Clara</title>
		<link>http://www.ItsTheROI.com/search-engine-marketing/search-marketing-expo-santa-clara/</link>
		<comments>http://www.ItsTheROI.com/search-engine-marketing/search-marketing-expo-santa-clara/#comments</comments>
		<pubDate>Mon, 05 Jan 2009 17:17:52 +0000</pubDate>
		<dc:creator>Jonah Stein</dc:creator>
				<category><![CDATA[Search Engine Marketing]]></category>
		<category><![CDATA[Speaking]]></category>

		<guid isPermaLink="false">http://ItsTheROI.com/?p=156</guid>
		<description><![CDATA[Jonah Stein will be presenting at SMX Santa Clara Wednesday, February 11th from 4:30pm-5:45pm on 301 Redirect, How Do I Love You? Let Me Count The Ways


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</ol>]]></description>
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