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	<title>The Art Of SEO - The Science Of PPC</title>
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	<link>http://www.ItsTheROI.com</link>
	<description>San Francisco Search Engine Optimization Company</description>
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		<title>We All Agree &#8211; CAPTCHA SUCKS</title>
		<link>http://www.ItsTheROI.com/punditry/we-all-agree-captcha-sucks/</link>
		<comments>http://www.ItsTheROI.com/punditry/we-all-agree-captcha-sucks/#comments</comments>
		<pubDate>Thu, 22 Apr 2010 20:20:46 +0000</pubDate>
		<dc:creator>Jonah Stein</dc:creator>
				<category><![CDATA[Punditry]]></category>

		<guid isPermaLink="false">http://www.ItsTheROI.com/?p=658</guid>
		<description><![CDATA[
			
				
			
		
Tired of choosing between the lessor of two evils? Here is something Republicans and Democrats can agree on
 CAPTCHA stands for Completely Automated Public Turing test to tell Computers and Humans Apart and was originally foisted upon the citizens of the internet by Carnegie Mellon in response to a call by Yahoo to develop a [...]


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		<slash:comments>1</slash:comments>
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		<title>Your Name Belongs To Google</title>
		<link>http://www.ItsTheROI.com/rant/jonah-stein-google-bombed/</link>
		<comments>http://www.ItsTheROI.com/rant/jonah-stein-google-bombed/#comments</comments>
		<pubDate>Thu, 25 Mar 2010 16:45:39 +0000</pubDate>
		<dc:creator>Jonah Stein</dc:creator>
				<category><![CDATA[RANT]]></category>

		<guid isPermaLink="false">http://www.ItsTheROI.com/?p=644</guid>
		<description><![CDATA[
			
				
			
		
It has been almost two years to the day since I left Alchemist Media to focus on ItsTheROI, yet Google still ranks the Alchemist homepage #2 for my name,  &#8220;Jonah Stein&#8221;.  This is despite the fact that my name ONLY appears deep inside their site  in a couple of comments on blog [...]


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</ol>]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Why Do We Care About Pagerank</title>
		<link>http://www.ItsTheROI.com/google/why-do-we-care-about-pagerank/</link>
		<comments>http://www.ItsTheROI.com/google/why-do-we-care-about-pagerank/#comments</comments>
		<pubDate>Fri, 05 Mar 2010 21:08:27 +0000</pubDate>
		<dc:creator>Jonah Stein</dc:creator>
				<category><![CDATA[Google]]></category>

		<guid isPermaLink="false">http://www.ItsTheROI.com/?p=524</guid>
		<description><![CDATA[
			
				
			
		
SEO&#8217;s frequently talk about PageRank (not Page Rank).  To prove we aren&#8217;t noobies, we quickly add that PR is not important anymore and to stop thinking of it as magical green pixie dust™.  While other external signals are just as important and ToolBar PageRank (TBPR) doesn&#8217;t represent the actual value Google puts on a page, [...]


Related posts:<ol><li><a href='http://www.ItsTheROI.com/search-engine-marketing/test-for-duplicate-content-with-google-cache/' rel='bookmark' title='Permanent Link: Test For Duplicate Content With Google Cache'>Test For Duplicate Content With Google Cache</a></li>
<li><a href='http://www.ItsTheROI.com/search-engine-marketing/when-do-you-use-a-302/' rel='bookmark' title='Permanent Link: When Do You Use A 302?'>When Do You Use A 302?</a></li>
</ol>]]></description>
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		<slash:comments>1</slash:comments>
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		<title>SMX West 2010 &#8211; Pagination and PR</title>
		<link>http://www.ItsTheROI.com/seo-speaking-engagements/smx-west-2010-pagination-and-pr/</link>
		<comments>http://www.ItsTheROI.com/seo-speaking-engagements/smx-west-2010-pagination-and-pr/#comments</comments>
		<pubDate>Tue, 02 Mar 2010 23:42:04 +0000</pubDate>
		<dc:creator>Jonah Stein</dc:creator>
				<category><![CDATA[Speaking]]></category>

		<guid isPermaLink="false">http://www.ItsTheROI.com/?p=512</guid>
		<description><![CDATA[
			
				
			
		
The ROIGuy is presenting on pagination at SMX West 2010 on Wednesday at 1:30 pm as part of the Dealing With Domain Names, URLs, Parameters &#38; All That Jazz – Technical SEO Tactics session.
This presentation includes a case study along with some very interesting and confusing graphs.  Download the PPT and follow along in [...]


Related posts:<ol><li><a href='http://www.ItsTheROI.com/seo-speaking-engagements/jonah-stein-interactive-local-media-2008/' rel='bookmark' title='Permanent Link: Jonah Stein Addresses Interactive Local Media 2008'>Jonah Stein Addresses Interactive Local Media 2008</a></li>
<li><a href='http://www.ItsTheROI.com/search-engine-marketing/search-marketing-expo-santa-clara/' rel='bookmark' title='Permanent Link: Search Marketing Expo Santa Clara'>Search Marketing Expo Santa Clara</a></li>
</ol>]]></description>
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		<slash:comments>2</slash:comments>
		</item>
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		<title>Is Google Cloaking Results to Firefox Users?</title>
		<link>http://www.ItsTheROI.com/google/google-is-cloaking-results-to-firefox-users/</link>
		<comments>http://www.ItsTheROI.com/google/google-is-cloaking-results-to-firefox-users/#comments</comments>
		<pubDate>Fri, 26 Feb 2010 18:26:52 +0000</pubDate>
		<dc:creator>Jonah Stein</dc:creator>
				<category><![CDATA[Google]]></category>

		<guid isPermaLink="false">http://www.ItsTheROI.com/?p=494</guid>
		<description><![CDATA[
			
				
			
		
I discovered this morning that Google isseems to be cloaking results for some users based on either your browser ID  user agent or possibly based on the extensions you are running in Firefox. 
Like many search marketers, I frequently use Google custom queries.  By far, the most common query I use is the site: [...]


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		<slash:comments>19</slash:comments>
		</item>
		<item>
		<title>LOVE in Las Vegas</title>
		<link>http://www.ItsTheROI.com/random/love-in-las-vegas/</link>
		<comments>http://www.ItsTheROI.com/random/love-in-las-vegas/#comments</comments>
		<pubDate>Tue, 15 Dec 2009 07:09:51 +0000</pubDate>
		<dc:creator>Jonah Stein</dc:creator>
				<category><![CDATA[Random Thoughts]]></category>

		<guid isPermaLink="false">http://www.ItsTheROI.com/?p=476</guid>
		<description><![CDATA[
			
				
			
		
From the opening note, the music is the star of  Cirque Du Soleil&#8217;s LOVE.  The Beatles provided the soundtrack in my childhood and words fail to describe the amazing soundscape lovingly created by Sir George Martin and his son Giles Martin in the Abby Road Studio.  The music erupts through a breath taking [...]


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</ol>]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>My New Camera</title>
		<link>http://www.ItsTheROI.com/random/my-new-camera/</link>
		<comments>http://www.ItsTheROI.com/random/my-new-camera/#comments</comments>
		<pubDate>Tue, 01 Dec 2009 05:24:49 +0000</pubDate>
		<dc:creator>Jonah Stein</dc:creator>
				<category><![CDATA[Random Thoughts]]></category>

		<guid isPermaLink="false">http://www.ItsTheROI.com/?p=471</guid>
		<description><![CDATA[
			
				
			
		
I&#8217;ve gotten tired of lugging my Nikon D300s everywhere, so I have decided to pickup one of these new super zoom miniature digital cameras.  After some research, I have chosen the Panasonic Lumix DMC-ZS3 10MP Digital Camera with 12x Wide Angle MEGA Optical Image Stabilized Zoom and 3 inch LCD (Blue).
It also does 720P [...]


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</ol>]]></description>
		<wfw:commentRss>http://www.ItsTheROI.com/random/my-new-camera/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Why Apple Should Buy MySpace</title>
		<link>http://www.ItsTheROI.com/punditry/hey-apple-buy-myspace/</link>
		<comments>http://www.ItsTheROI.com/punditry/hey-apple-buy-myspace/#comments</comments>
		<pubDate>Fri, 20 Nov 2009 01:34:48 +0000</pubDate>
		<dc:creator>Jonah Stein</dc:creator>
				<category><![CDATA[Punditry]]></category>

		<guid isPermaLink="false">http://www.ItsTheROI.com/?p=444</guid>
		<description><![CDATA[

			
				
			
		
While sitting around at Pubcon chewing the fat ( a marvelous Rib Eye) with a couple of very, very smart people who shall remain nameless, the subject of  the emerging war between Apple and Google came up.  Specifically, we were discussing the one box music search and the notable absense of iTunes from [...]


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<li><a href='http://www.ItsTheROI.com/random/kevin-roses-top-ten-reasons-apple-microsoft-and-walmart-responsible-for-global-warming/' rel='bookmark' title='Permanent Link: Kevin Rose&#8217;s 10 Reasons Apple, Microsoft and Walmart Cause Global Warming'>Kevin Rose&#8217;s 10 Reasons Apple, Microsoft and Walmart Cause Global Warming</a></li>
<li><a href='http://www.ItsTheROI.com/random/youtube-google-brilliant-deal-with-terrible-consequences/' rel='bookmark' title='Permanent Link: YouTube—Google Brilliant Deal—Terrible Consequences'>YouTube—Google Brilliant Deal—Terrible Consequences</a></li>
</ol>]]></description>
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		<slash:comments>1</slash:comments>
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		<item>
		<title>Facebook Advertising Genius Explains Blights</title>
		<link>http://www.ItsTheROI.com/punditry/facebook-advertising-genius-explains-blight/</link>
		<comments>http://www.ItsTheROI.com/punditry/facebook-advertising-genius-explains-blight/#comments</comments>
		<pubDate>Wed, 04 Nov 2009 17:26:20 +0000</pubDate>
		<dc:creator>Jonah Stein</dc:creator>
				<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Punditry]]></category>

		<guid isPermaLink="false">http://www.ItsTheROI.com/?p=396</guid>
		<description><![CDATA[
			
				
			
		
Ever over-think a problem or make things too complicated?  Work to hard to explain a concept and feel like you are losing half the audience?  
For the last two years I have been struggling to communicate how it is crucial that site owners do the right thing by their users, even if that [...]


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</ol>]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Online Tools We Use Every Day</title>
		<link>http://www.ItsTheROI.com/random/online-tools-we-use-every-day/</link>
		<comments>http://www.ItsTheROI.com/random/online-tools-we-use-every-day/#comments</comments>
		<pubDate>Tue, 20 Oct 2009 21:39:36 +0000</pubDate>
		<dc:creator>Jonah Stein</dc:creator>
				<category><![CDATA[Random Thoughts]]></category>

		<guid isPermaLink="false">http://ItsTheROI.com/?p=360</guid>
		<description><![CDATA[
			
				
			
		
Lots of Search Engine Marketers talk about the tools they use.  Tools for SEO such as keyword research, link analysis and site audits.  Tools for PPC like bid management and reporting.  Tools for conversion tracking, analytics, and optimization.  SEM is rapidly evolving and new tools are introduced every week..  ItsTheROI [...]


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</ol>]]></description>
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