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	<title>The Art Of SEO - The Science Of PPC</title>
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	<link>http://www.itstheroi.com</link>
	<description>San Francisco Search Engine Optimization Company</description>
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		<title>July Search Quality Updates</title>
		<link>http://www.itstheroi.com/google/july-search-quality-updates/</link>
		<comments>http://www.itstheroi.com/google/july-search-quality-updates/#comments</comments>
		<pubDate>Mon, 13 Aug 2012 16:43:22 +0000</pubDate>
		<dc:creator>Jonah Stein</dc:creator>
				<category><![CDATA[Google]]></category>

		<guid isPermaLink="false">http://www.itstheroi.com/?p=770</guid>
		<description><![CDATA[&#160; Google has taken to releasing algorithm changes and this month they announced a total of 87 changes they made, affecting everything from answers to images to spelling.  Here are the ones that are specifically identified as Search Quality related. uefa-euro1 &#160;&#160;. Answers Addition of a live result showing schedule and scores of the EURO [...]]]></description>
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		<slash:comments>2</slash:comments>
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		<title>FAIL &#8211; Victim of Negative SEO Still Suffering</title>
		<link>http://www.itstheroi.com/google/google-fail-victim-of-negative-seo-still-suffering/</link>
		<comments>http://www.itstheroi.com/google/google-fail-victim-of-negative-seo-still-suffering/#comments</comments>
		<pubDate>Fri, 10 Aug 2012 19:37:12 +0000</pubDate>
		<dc:creator>Jonah Stein</dc:creator>
				<category><![CDATA[Google]]></category>

		<guid isPermaLink="false">http://www.itstheroi.com/?p=756</guid>
		<description><![CDATA[I just received a form letter response for a reconsideration request.  A generic response to a letter submitted after hundreds of hours of effort certainly doesn&#8217;t come as news to anyone who has been or works with clients  penalized by Google, but if I may mix a few metaphors, this is rubbing salt in an [...]]]></description>
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		<slash:comments>2</slash:comments>
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		<title>Fixing Panda Problems &#8211; SEOBook Interview</title>
		<link>http://www.itstheroi.com/google/fixing-panda-problems-seobook-interview/</link>
		<comments>http://www.itstheroi.com/google/fixing-panda-problems-seobook-interview/#comments</comments>
		<pubDate>Wed, 21 Mar 2012 18:13:19 +0000</pubDate>
		<dc:creator>Jonah Stein</dc:creator>
				<category><![CDATA[Google]]></category>

		<guid isPermaLink="false">http://www.itstheroi.com/?p=752</guid>
		<description><![CDATA[Its been a long time since I updated my blog but I was recently interviewed by Aaron Wall of SEO Book about diagnosing and solving panda problems. The interview is long and hopefully helpful. The feedback has been gratifying, especially since it seems no one is talking about fixing Panda problems anymore. Here are a [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
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		<title>When A##hat Hackers Attack</title>
		<link>http://www.itstheroi.com/punditry/when-ahat-hackers-attack/</link>
		<comments>http://www.itstheroi.com/punditry/when-ahat-hackers-attack/#comments</comments>
		<pubDate>Wed, 18 May 2011 15:58:32 +0000</pubDate>
		<dc:creator>Jonah Stein</dc:creator>
				<category><![CDATA[Google]]></category>
		<category><![CDATA[Punditry]]></category>

		<guid isPermaLink="false">http://www.itstheroi.com/?p=735</guid>
		<description><![CDATA[Today brings yet another story of a &#8220;hi profile&#8221; hack, this time targetting Ronaldoinho, http://www.ronaldinhogaucho.com/, one of the best soccer players in the world and a man loved and hated by million. No one should be surprised by the lack of security for a celebrity website or that the webmaster managed to “restore” the site [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Google&#8217;s Truth or Unintended Consequences</title>
		<link>http://www.itstheroi.com/google/googles-truth-or-unintended-consequences/</link>
		<comments>http://www.itstheroi.com/google/googles-truth-or-unintended-consequences/#comments</comments>
		<pubDate>Tue, 22 Mar 2011 17:32:53 +0000</pubDate>
		<dc:creator>Jonah Stein</dc:creator>
				<category><![CDATA[Google]]></category>

		<guid isPermaLink="false">http://www.itstheroi.com/?p=729</guid>
		<description><![CDATA[SEO Book has a great provided a great summary of how web publication and monetization strategies have been shaped by the intended and unintended consequences of Google&#8217;s algorithm changes. While the timeline is a little confusing, the milestones are an excellent summary of how the web has evolved since 1999. It is not clear if [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Google Scraping, Cloaking, Diverting Traffic</title>
		<link>http://www.itstheroi.com/measuring-campaign-roi/google-cloaking-display-urls-sending-traffic-to-its-own-scraper/</link>
		<comments>http://www.itstheroi.com/measuring-campaign-roi/google-cloaking-display-urls-sending-traffic-to-its-own-scraper/#comments</comments>
		<pubDate>Mon, 13 Dec 2010 17:57:04 +0000</pubDate>
		<dc:creator>Jonah Stein</dc:creator>
				<category><![CDATA[Google]]></category>
		<category><![CDATA[Measuring ROI]]></category>
		<category><![CDATA[Punditry]]></category>

		<guid isPermaLink="false">http://www.itstheroi.com/?p=710</guid>
		<description><![CDATA[Search for what is work, and you will see a onebox with a Google Answers icon and the “display” or source URL as wordnetweb.princeton.edu/perl/webwn. Follow normal search behavior and click the top link or the image in the onebox and you will go to a Google scraper page, http://www.google.com/search?hl=en&#038;defl=en&#038;q=define:work instead of going to the Princeton.edu [...]]]></description>
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		<slash:comments>2</slash:comments>
		</item>
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		<title>Keep The World Safe From Internet Marketers</title>
		<link>http://www.itstheroi.com/punditry/keeping-the-world-safe-from-internet-marketers/</link>
		<comments>http://www.itstheroi.com/punditry/keeping-the-world-safe-from-internet-marketers/#comments</comments>
		<pubDate>Fri, 22 Oct 2010 06:55:45 +0000</pubDate>
		<dc:creator>Jonah Stein</dc:creator>
				<category><![CDATA[Punditry]]></category>

		<guid isPermaLink="false">http://www.itstheroi.com/?p=703</guid>
		<description><![CDATA[The CEO of a startup I helped form recently wrote a bio of me for our website, describing me as an&#8221; SEO Guru&#8221;. I quickly asked him to change it to &#8220;Online Marketing Veteran&#8221; because the reputation of our industry has been so besmirched by the get rich quick hucksters who run pyramid schemes and [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>We All Agree &#8211; CAPTCHA SUCKS</title>
		<link>http://www.itstheroi.com/punditry/we-all-agree-captcha-sucks/</link>
		<comments>http://www.itstheroi.com/punditry/we-all-agree-captcha-sucks/#comments</comments>
		<pubDate>Thu, 22 Apr 2010 20:20:46 +0000</pubDate>
		<dc:creator>Jonah Stein</dc:creator>
				<category><![CDATA[Punditry]]></category>

		<guid isPermaLink="false">http://www.itstheroi.com/?p=658</guid>
		<description><![CDATA[Tired of choosing between the lessor of two evils? Here is something Republicans and Democrats can agree on CAPTCHA stands for Completely Automated Public Turing test to tell Computers and Humans Apart and was originally foisted upon the citizens of the internet by Carnegie Mellon in response to a call by Yahoo to develop a [...]]]></description>
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		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>Your Name Belongs To Google</title>
		<link>http://www.itstheroi.com/rant/jonah-stein-google-bombed/</link>
		<comments>http://www.itstheroi.com/rant/jonah-stein-google-bombed/#comments</comments>
		<pubDate>Thu, 25 Mar 2010 16:45:39 +0000</pubDate>
		<dc:creator>Jonah Stein</dc:creator>
				<category><![CDATA[RANT]]></category>

		<guid isPermaLink="false">http://www.itstheroi.com/?p=644</guid>
		<description><![CDATA[It has been almost two years to the day since I left Alchemist Media to focus on ItsTheROI, yet Google still ranks the Alchemist homepage #2 for my name, &#8220;Jonah Stein&#8221;. This is despite the fact that my name ONLY appears deep inside their site in a couple of comments on blog posts I wrote [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
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		<title>Why Do We Care About Pagerank</title>
		<link>http://www.itstheroi.com/google/why-do-we-care-about-pagerank/</link>
		<comments>http://www.itstheroi.com/google/why-do-we-care-about-pagerank/#comments</comments>
		<pubDate>Fri, 05 Mar 2010 21:08:27 +0000</pubDate>
		<dc:creator>Jonah Stein</dc:creator>
				<category><![CDATA[Google]]></category>

		<guid isPermaLink="false">http://www.itstheroi.com/?p=524</guid>
		<description><![CDATA[SEO&#8217;s frequently talk about PageRank (not Page Rank).  To prove we aren&#8217;t noobies, we quickly add that PR is not important anymore and to stop thinking of it as magical green pixie dust™.  While other external signals are just as important and ToolBar PageRank (TBPR) doesn&#8217;t represent the actual value Google puts on a page, [...]]]></description>
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		<slash:comments>2</slash:comments>
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