Google - Still the only game in town
Despite recent in-roads by Bing, the explosion in social media, social networks like Facebook and Twitter, for most companies at least 75% of the traffic that converts into customers comes from Google. Like it or not, we are playing a game where Google sets the rules and any Search Marketer needs to pay attention to what they are doing.
With power comes responsibility and it is our responsibility to try to keep that power in check but pointing out both inconsistencies or problems with what Google is doing and any way a savvy marketer can discover and exploit opportunities that Google presents.
Today brings yet another story of a “hi profile” hack, this time targetting Ronaldoinho, http://www.ronaldinhogaucho.com/, one of the best soccer players in the world and a man loved and hated by million. No one should be surprised by the lack of security for a celebrity website or that the webmaster managed to “restore” the site [...]
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SEO Book has a great provided a great summary of how web publication and monetization strategies have been shaped by the intended and unintended consequences of Google’s algorithm changes. While the timeline is a little confusing, the milestones are an excellent summary of how the web has evolved since 1999. It is not clear if [...]
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Search for what is work, and you will see a onebox with a Google Answers icon and the “display” or source URL as wordnetweb.princeton.edu/perl/webwn. Follow normal search behavior and click the top link or the image in the onebox and you will go to a Google scraper page, http://www.google.com/search?hl=en&defl=en&q=define:work instead of going to the Princeton.edu [...]
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SEO’s frequently talk about PageRank (not Page Rank). To prove we aren’t noobies, we quickly add that PR is not important anymore and to stop thinking of it as magical green pixie dust™. While other external signals are just as important and ToolBar PageRank (TBPR) doesn’t represent the actual value Google puts on a page, [...]
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I discovered this morning that Google isseems to be cloaking results for some users based on either your browser ID user agent or possibly based on the extensions you are running in Firefox. Like many search marketers, I frequently use Google custom queries. By far, the most common query I use is the site: command [...]
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