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	<title>The Art Of SEO - The Science Of PPC &#187; Google</title>
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	<link>http://www.itstheroi.com</link>
	<description>San Francisco Search Engine Optimization Company</description>
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		<title>Fixing Panda Problems &#8211; SEOBook Interview</title>
		<link>http://www.itstheroi.com/google/fixing-panda-problems-seobook-interview/</link>
		<comments>http://www.itstheroi.com/google/fixing-panda-problems-seobook-interview/#comments</comments>
		<pubDate>Wed, 21 Mar 2012 18:13:19 +0000</pubDate>
		<dc:creator>Jonah Stein</dc:creator>
				<category><![CDATA[Google]]></category>

		<guid isPermaLink="false">http://www.itstheroi.com/?p=752</guid>
		<description><![CDATA[Its been a long time since I updated my blog but I was recently interviewed by Aaron Wall of SEO Book about diagnosing and solving panda problems. The interview is long and hopefully helpful. The feedback has been gratifying, especially since it seems no one is talking about fixing Panda problems anymore. Here are a [...]
No related posts.]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>When A##hat Hackers Attack</title>
		<link>http://www.itstheroi.com/punditry/when-ahat-hackers-attack/</link>
		<comments>http://www.itstheroi.com/punditry/when-ahat-hackers-attack/#comments</comments>
		<pubDate>Wed, 18 May 2011 15:58:32 +0000</pubDate>
		<dc:creator>Jonah Stein</dc:creator>
				<category><![CDATA[Google]]></category>
		<category><![CDATA[Punditry]]></category>

		<guid isPermaLink="false">http://www.itstheroi.com/?p=735</guid>
		<description><![CDATA[Today brings yet another story of a &#8220;hi profile&#8221; hack, this time targetting Ronaldoinho, http://www.ronaldinhogaucho.com/, one of the best soccer players in the world and a man loved and hated by million. No one should be surprised by the lack of security for a celebrity website or that the webmaster managed to “restore” the site [...]
No related posts.]]></description>
		<wfw:commentRss>http://www.itstheroi.com/punditry/when-ahat-hackers-attack/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Google&#8217;s Truth or Unintended Consequences</title>
		<link>http://www.itstheroi.com/google/googles-truth-or-unintended-consequences/</link>
		<comments>http://www.itstheroi.com/google/googles-truth-or-unintended-consequences/#comments</comments>
		<pubDate>Tue, 22 Mar 2011 17:32:53 +0000</pubDate>
		<dc:creator>Jonah Stein</dc:creator>
				<category><![CDATA[Google]]></category>

		<guid isPermaLink="false">http://www.itstheroi.com/?p=729</guid>
		<description><![CDATA[SEO Book has a great provided a great summary of how web publication and monetization strategies have been shaped by the intended and unintended consequences of Google&#8217;s algorithm changes. While the timeline is a little confusing, the milestones are an excellent summary of how the web has evolved since 1999. It is not clear if [...]
Related posts:<ol>
<li><a href='http://www.itstheroi.com/random/youtube-google-brilliant-deal-with-terrible-consequences/' rel='bookmark' title='YouTube—Google Brilliant Deal—Terrible Consequences'>YouTube—Google Brilliant Deal—Terrible Consequences</a></li>
</ol>]]></description>
		<wfw:commentRss>http://www.itstheroi.com/google/googles-truth-or-unintended-consequences/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Google Scraping, Cloaking, Diverting Traffic</title>
		<link>http://www.itstheroi.com/measuring-campaign-roi/google-cloaking-display-urls-sending-traffic-to-its-own-scraper/</link>
		<comments>http://www.itstheroi.com/measuring-campaign-roi/google-cloaking-display-urls-sending-traffic-to-its-own-scraper/#comments</comments>
		<pubDate>Mon, 13 Dec 2010 17:57:04 +0000</pubDate>
		<dc:creator>Jonah Stein</dc:creator>
				<category><![CDATA[Google]]></category>
		<category><![CDATA[Measuring ROI]]></category>
		<category><![CDATA[Punditry]]></category>

		<guid isPermaLink="false">http://www.itstheroi.com/?p=710</guid>
		<description><![CDATA[Search for what is work, and you will see a onebox with a Google Answers icon and the “display” or source URL as wordnetweb.princeton.edu/perl/webwn. Follow normal search behavior and click the top link or the image in the onebox and you will go to a Google scraper page, http://www.google.com/search?hl=en&#038;defl=en&#038;q=define:work instead of going to the Princeton.edu [...]
Related posts:<ol>
<li><a href='http://www.itstheroi.com/google/google-is-cloaking-results-to-firefox-users/' rel='bookmark' title='Is Google Cloaking Results to Firefox Users?'>Is Google Cloaking Results to Firefox Users?</a></li>
</ol>]]></description>
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		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Why Do We Care About Pagerank</title>
		<link>http://www.itstheroi.com/google/why-do-we-care-about-pagerank/</link>
		<comments>http://www.itstheroi.com/google/why-do-we-care-about-pagerank/#comments</comments>
		<pubDate>Fri, 05 Mar 2010 21:08:27 +0000</pubDate>
		<dc:creator>Jonah Stein</dc:creator>
				<category><![CDATA[Google]]></category>

		<guid isPermaLink="false">http://www.itstheroi.com/?p=524</guid>
		<description><![CDATA[SEO&#8217;s frequently talk about PageRank (not Page Rank).  To prove we aren&#8217;t noobies, we quickly add that PR is not important anymore and to stop thinking of it as magical green pixie dust™.  While other external signals are just as important and ToolBar PageRank (TBPR) doesn&#8217;t represent the actual value Google puts on a page, [...]
No related posts.]]></description>
		<wfw:commentRss>http://www.itstheroi.com/google/why-do-we-care-about-pagerank/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Is Google Cloaking Results to Firefox Users?</title>
		<link>http://www.itstheroi.com/google/google-is-cloaking-results-to-firefox-users/</link>
		<comments>http://www.itstheroi.com/google/google-is-cloaking-results-to-firefox-users/#comments</comments>
		<pubDate>Fri, 26 Feb 2010 18:26:52 +0000</pubDate>
		<dc:creator>Jonah Stein</dc:creator>
				<category><![CDATA[Google]]></category>

		<guid isPermaLink="false">http://www.itstheroi.com/?p=494</guid>
		<description><![CDATA[I discovered this morning that Google isseems to be cloaking results for some users based on either your browser ID user agent or possibly based on the extensions you are running in Firefox. Like many search marketers, I frequently use Google custom queries.  By far, the most common query I use is the site: command [...]
Related posts:<ol>
<li><a href='http://www.itstheroi.com/measuring-campaign-roi/google-cloaking-display-urls-sending-traffic-to-its-own-scraper/' rel='bookmark' title='Google Scraping, Cloaking, Diverting Traffic'>Google Scraping, Cloaking, Diverting Traffic</a></li>
</ol>]]></description>
		<wfw:commentRss>http://www.itstheroi.com/google/google-is-cloaking-results-to-firefox-users/feed/</wfw:commentRss>
		<slash:comments>19</slash:comments>
		</item>
		<item>
		<title>Vince Update Explained</title>
		<link>http://www.itstheroi.com/google/vince-update-explained/</link>
		<comments>http://www.itstheroi.com/google/vince-update-explained/#comments</comments>
		<pubDate>Tue, 20 Oct 2009 19:03:49 +0000</pubDate>
		<dc:creator>Jonah Stein</dc:creator>
				<category><![CDATA[Google]]></category>

		<guid isPermaLink="false">http://www.itstheroi.com/google/vince-update-explained</guid>
		<description><![CDATA[Back in February, Aaron Wall wrote about a &#8220;minor&#8221; Google algorithm change that Todd Malicoat labeled the Big Brand Bailout. After a bit of controversy, Matt Cutts issued a video response to a question and labeled the change Vince after the engineer who worked on the change. While the above conversations were interesting and create [...]
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<li><a href='http://www.itstheroi.com/search-engine-marketing/page-one-ranking/' rel='bookmark' title='Google Page One Rankings Get Harder'>Google Page One Rankings Get Harder</a></li>
</ol>]]></description>
		<wfw:commentRss>http://www.itstheroi.com/google/vince-update-explained/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>SEO Means Optimize For Users</title>
		<link>http://www.itstheroi.com/search-engine-marketing/seo-means-optimize-for-users/</link>
		<comments>http://www.itstheroi.com/search-engine-marketing/seo-means-optimize-for-users/#comments</comments>
		<pubDate>Wed, 30 Sep 2009 18:13:55 +0000</pubDate>
		<dc:creator>Jonah Stein</dc:creator>
				<category><![CDATA[Google]]></category>
		<category><![CDATA[Search Engine Marketing]]></category>

		<guid isPermaLink="false">http://www.itstheroi.com/?p=322</guid>
		<description><![CDATA[SEOMoz gives some terrible advice about SEO and user focused development. Rand presents some graphs about different optimization components and how their effect on ranking has evolved over time and magically draws the conclusion that SEO should focus on engines, not users because additional SEO tactics are required to rank. I am not going to [...]
No related posts.]]></description>
		<wfw:commentRss>http://www.itstheroi.com/search-engine-marketing/seo-means-optimize-for-users/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>White Knight Checks Google Cash</title>
		<link>http://www.itstheroi.com/punditry/google-cash-dropped-by-adwords-check/</link>
		<comments>http://www.itstheroi.com/punditry/google-cash-dropped-by-adwords-check/#comments</comments>
		<pubDate>Fri, 11 Sep 2009 19:07:04 +0000</pubDate>
		<dc:creator>Jonah Stein</dc:creator>
				<category><![CDATA[Google]]></category>
		<category><![CDATA[Punditry]]></category>

		<guid isPermaLink="false">http://www.itstheroi.com/?p=300</guid>
		<description><![CDATA[It would be arrogant to say all the credit belongs entirely to White Knight SEO, but it looks like Google has taken notice of our efforts and decided to block advertising on the keyword google cash and google money tree. For advertisers playing the Google cash game, this is at best check, not mate. We [...]
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<li><a href='http://www.itstheroi.com/punditry/googles-cash-cow-scam-advertising-profits/' rel='bookmark' title='Google&#8217;s Cash Cow &#8211; Scam Advertising &amp; Profits'>Google&#8217;s Cash Cow &#8211; Scam Advertising &#038; Profits</a></li>
</ol>]]></description>
		<wfw:commentRss>http://www.itstheroi.com/punditry/google-cash-dropped-by-adwords-check/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Google&#8217;s Cash Cow &#8211; Scam Advertising &amp; Profits</title>
		<link>http://www.itstheroi.com/punditry/googles-cash-cow-scam-advertising-profits/</link>
		<comments>http://www.itstheroi.com/punditry/googles-cash-cow-scam-advertising-profits/#comments</comments>
		<pubDate>Wed, 02 Sep 2009 19:19:29 +0000</pubDate>
		<dc:creator>Jonah Stein</dc:creator>
				<category><![CDATA[Google]]></category>
		<category><![CDATA[Punditry]]></category>

		<guid isPermaLink="false">http://www.itstheroi.com/?p=264</guid>
		<description><![CDATA[By now, you have gotten at least one email inviting you to make easy money by placing links on Google. These scams go by names like &#8220;The Google Cash System&#8221; or &#8220;Easy Google Cash&#8221;. The bottom line is pretty simple, these offers are scams and they are designed to take advantage of the most vulnerable [...]
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<li><a href='http://www.itstheroi.com/punditry/google-cash-dropped-by-adwords-check/' rel='bookmark' title='White Knight Checks Google Cash'>White Knight Checks Google Cash</a></li>
</ol>]]></description>
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		<slash:comments>23</slash:comments>
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