Google - Still the only game in town
Despite recent in-roads by Bing, the explosion in social media, social networks like Facebook and Twitter, for most companies at least 75% of the traffic that converts into customers comes from Google. Like it or not, we are playing a game where Google sets the rules and any Search Marketer needs to pay attention to what they are doing.
With power comes responsibility and it is our responsibility to try to keep that power in check but pointing out both inconsistencies or problems with what Google is doing and any way a savvy marketer can discover and exploit opportunities that Google presents.
A couple of weeks ago we decided to launch a little experiment with Hyper Local blogging for a dear family friend who is a real estate agent in the Adams Morgan neighborhood of Washington, D.C. Like any website launch, the first thing we did was going looking for a domain. It turns out that AdamsMorganRealEstate.com [...]
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Google is well known for experimenting with on the Search Engine Results Page, but I have seen a couple of strange results this week. The first is the use of related search queries in the middle of the results page, right after the first three results for the query banner design . The screen shot [...]
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Aaron Wall had another great post today, maybe his best ever, talking about Google’s Focus On Branding as a quality signal. The post has too many insights to call out but three things really struck a nerve.
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I never have personally bought links or even assisted my clients in doing so, but I have had numerous occasions to counsel clients who are trying to break the link buying habit. Some are doing it out of principle while others have unfortunately bottomed out, having allowed their link buying addiction to interfere with their [...]
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You can use the Google Cache of a page to figure out if Google is handling your parameters, tag pages, etc., without creating problems. Click on the "Cached Snapshot" in the Google toolbar from URL and see if the path displayed in the cache matches the original URL. If it does not match, the cache [...]
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