Google
Google - Still the only game in town
Despite recent in-roads by Bing, the explosion in social media, social networks like Facebook and Twitter, for most companies at least 75% of the traffic that converts into customers comes from Google. Like it or not, we are playing a game where Google sets the rules and any Search Marketer needs to pay attention to what they are doing.
With power comes responsibility and it is our responsibility to try to keep that power in check but pointing out both inconsistencies or problems with what Google is doing and any way a savvy marketer can discover and exploit opportunities that Google presents.
by Jonah Stein on October 27, 2008
Sites such as Youtube, Digg, Yelp and Facebook provide mashups of content sources along with a platform for interaction and participation. Inherent in this model is the assumption that each “user” is an individual who is participating in a community. The reality is that many “users” are avatars, bots and sock puppet created to spread Spam, disinformation, attack individuals, organizations and companies or manipulate rating systems to promote a private agenda that is not in keeping with the spirit and intent of the community.
The success of Web 2.0 has made it a prime target for spammers, vandals and hackers who want to exploit the trust implicit in this ecosystem. The May, 2008 headlines about Craiglsist’s ongoing battle with spammers highlights the problem. Web 2.0 companies need to recognize this type of manipulation as a fatal cancer and develop strategies to aggressively defend themselves against the ravages of blight that can devastate their communities.
by Jonah Stein on September 12, 2008
Page Rank hording is an illusion. Linking out to an authority site actually helps your site be authoritative. My take is that Google probably manages internal Page Rank flow and external flow separately. Linking out to an external page has nothing to do with how much juice you can pass internally.
by Jonah Stein on August 25, 2008
Anyone else out there seeing Google changing from 10 results per page to 7? This appears to be a UI experiment rather than a definite change. While only a few people have seen this tweak, it may be a sign of the biggest change to hit search engine results in years. The idea of 10 [...]
by Jonah Stein on May 13, 2008
I was at the flex for the Campfire One event last night to mingle with the Blogarazzi, drink hot chocolate while being regaled with Guacamole recipes and tales of how Google’s new friend connect was going to allow anyone to add social features to their website with only rudimentary html experience. Google has jumped from [...]
by Jonah Stein on April 30, 2008
This evidence suggests that Google may be adding geographic information to the algorithm along with reverse IP lookup to help rank sites for regular results
