Aaron Wall had another great post today about Google’s Focus On Branding and what phrases actually mean as ranking factors. The post has too many insights to call out, but three points really struck a nerve.
- Proving a HUGE algo change happened on January 18th using reliable third party data from rank pulse which shows major brands suddenly ranking for terms like airplane tickets, auto insurance, health insurance plus more generic queries like boots or diet.
- Observing that while Matt Cutts spends a lot of time NOT talking about the algorithm, Eric Schmidt is telegraphing Google’s next punch to media outlets, investors and any one else who will listen.
If you ask Matt Cutts what big SEO changes are coming up he will tell you "make great content" and so on…never wanting to reveal the weaknesses of their search algorithms. Eric Schmidt, on the other hand, is frequently talking to media and investors with intent of pushing Google’s agendas and all the exciting stuff that is coming out. In the last 6 months Mr. Schmidt has made a couple quotes that smart SEOs should incorporate into their optimization strategies…
- If you haven’t subscribed to the SEO Book membership program, what the hell are you waiting for? $100/month for access to one of the smartest minds in the industry is an incredible bargain!