Measuring ROI

Google Scraping, Cloaking, Diverting Traffic

by Jonah Stein on December 13, 2010

Search for what is work, and you will see a onebox with a Google Answers icon and the “display” or source URL as wordnetweb.princeton.edu/perl/webwn. Follow normal search behavior and click the top link or the image in the onebox and you will go to a Google scraper page, http://www.google.com/search?hl=en&defl=en&q=define:work instead of going to the Princeton.edu [...]

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Speaking At SMX Advanced

by Jonah Stein on May 5, 2008

I will be speaking on June 4th at SMX advanced on the topic of SEO Analytics and ROI for ecommerce sites, particularly the importance of configuring your internal systems to capture Lifetime Customer Value within your CRM system instead of leaving it to 3rd party tagging software.

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Yahoo Buys Indextools

by Jonah Stein on April 9, 2008

IndexTools announced today that they have been acquired by Yahoo. IndexTools has been one of my favorite Analytics applications since last years Analytics Shootout. Not only did they show the best results of all the tools we studied, they were also among the easiest to configure and offered a robust range of custom reports. What [...]

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Improving ROI Requires Human Attention to Detail

by Jonah Stein on January 20, 2007

Many SEM firms develop automated bid management systems and sell their clients on the benefits of propriety technology that claims to maximize ROI. They compound this fallacy by running in broad match and using the keyword insertion feature to run thousands or tens of thousands of keywords in a campaign that has a dozen generic [...]

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Ultimate Analytics Study Seeks Volunteers

by Jonah Stein on December 13, 2006

Stone Temple Consulting and Alchemist Media are seeking additional participants for their upcoming Comparative Analytics Study. They are going to be running six leading analytics platforms side-by-side so they can compare results. Omniture WebSideStory Indextools ClickTracks Webtrends Google Analytics They are seeking B2B and B2C ecommerce sites that spend at least $10,000/month on PPC advertising. [...]

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