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	<title>The Art Of SEO - The Science Of PPC &#187; Punditry</title>
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	<link>http://www.itstheroi.com</link>
	<description>San Francisco Search Engine Optimization Company</description>
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		<title>When A##hat Hackers Attack</title>
		<link>http://www.itstheroi.com/punditry/when-ahat-hackers-attack/</link>
		<comments>http://www.itstheroi.com/punditry/when-ahat-hackers-attack/#comments</comments>
		<pubDate>Wed, 18 May 2011 15:58:32 +0000</pubDate>
		<dc:creator>Jonah Stein</dc:creator>
				<category><![CDATA[Google]]></category>
		<category><![CDATA[Punditry]]></category>

		<guid isPermaLink="false">http://www.itstheroi.com/?p=735</guid>
		<description><![CDATA[Today brings yet another story of a &#8220;hi profile&#8221; hack, this time targetting Ronaldoinho, http://www.ronaldinhogaucho.com/, one of the best soccer players in the world and a man loved and hated by million. No one should be surprised by the lack of security for a celebrity website or that the webmaster managed to “restore” the site [...]
No related posts.]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Google Scraping, Cloaking, Diverting Traffic</title>
		<link>http://www.itstheroi.com/measuring-campaign-roi/google-cloaking-display-urls-sending-traffic-to-its-own-scraper/</link>
		<comments>http://www.itstheroi.com/measuring-campaign-roi/google-cloaking-display-urls-sending-traffic-to-its-own-scraper/#comments</comments>
		<pubDate>Mon, 13 Dec 2010 17:57:04 +0000</pubDate>
		<dc:creator>Jonah Stein</dc:creator>
				<category><![CDATA[Google]]></category>
		<category><![CDATA[Measuring ROI]]></category>
		<category><![CDATA[Punditry]]></category>

		<guid isPermaLink="false">http://www.itstheroi.com/?p=710</guid>
		<description><![CDATA[Search for what is work, and you will see a onebox with a Google Answers icon and the “display” or source URL as wordnetweb.princeton.edu/perl/webwn. Follow normal search behavior and click the top link or the image in the onebox and you will go to a Google scraper page, http://www.google.com/search?hl=en&#038;defl=en&#038;q=define:work instead of going to the Princeton.edu [...]
Related posts:<ol>
<li><a href='http://www.itstheroi.com/google/google-is-cloaking-results-to-firefox-users/' rel='bookmark' title='Is Google Cloaking Results to Firefox Users?'>Is Google Cloaking Results to Firefox Users?</a></li>
</ol>]]></description>
		<wfw:commentRss>http://www.itstheroi.com/measuring-campaign-roi/google-cloaking-display-urls-sending-traffic-to-its-own-scraper/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Keep The World Safe From Internet Marketers</title>
		<link>http://www.itstheroi.com/punditry/keeping-the-world-safe-from-internet-marketers/</link>
		<comments>http://www.itstheroi.com/punditry/keeping-the-world-safe-from-internet-marketers/#comments</comments>
		<pubDate>Fri, 22 Oct 2010 06:55:45 +0000</pubDate>
		<dc:creator>Jonah Stein</dc:creator>
				<category><![CDATA[Punditry]]></category>

		<guid isPermaLink="false">http://www.itstheroi.com/?p=703</guid>
		<description><![CDATA[The CEO of a startup I helped form recently wrote a bio of me for our website, describing me as an&#8221; SEO Guru&#8221;. I quickly asked him to change it to &#8220;Online Marketing Veteran&#8221; because the reputation of our industry has been so besmirched by the get rich quick hucksters who run pyramid schemes and [...]
No related posts.]]></description>
		<wfw:commentRss>http://www.itstheroi.com/punditry/keeping-the-world-safe-from-internet-marketers/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>We All Agree &#8211; CAPTCHA SUCKS</title>
		<link>http://www.itstheroi.com/punditry/we-all-agree-captcha-sucks/</link>
		<comments>http://www.itstheroi.com/punditry/we-all-agree-captcha-sucks/#comments</comments>
		<pubDate>Thu, 22 Apr 2010 20:20:46 +0000</pubDate>
		<dc:creator>Jonah Stein</dc:creator>
				<category><![CDATA[Punditry]]></category>

		<guid isPermaLink="false">http://www.itstheroi.com/?p=658</guid>
		<description><![CDATA[Tired of choosing between the lessor of two evils? Here is something Republicans and Democrats can agree on CAPTCHA stands for Completely Automated Public Turing test to tell Computers and Humans Apart and was originally foisted upon the citizens of the internet by Carnegie Mellon in response to a call by Yahoo to develop a [...]
No related posts.]]></description>
		<wfw:commentRss>http://www.itstheroi.com/punditry/we-all-agree-captcha-sucks/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
		</item>
		<item>
		<title>Why Apple Should Buy MySpace</title>
		<link>http://www.itstheroi.com/punditry/hey-apple-buy-myspace/</link>
		<comments>http://www.itstheroi.com/punditry/hey-apple-buy-myspace/#comments</comments>
		<pubDate>Fri, 20 Nov 2009 01:34:48 +0000</pubDate>
		<dc:creator>Jonah Stein</dc:creator>
				<category><![CDATA[Punditry]]></category>

		<guid isPermaLink="false">http://www.itstheroi.com/?p=444</guid>
		<description><![CDATA[While sitting around at Pubcon chewing the fat ( a marvelous Rib Eye) with a couple of very, very smart people who shall remain nameless, the subject of the emerging war between Apple and Google came up. Specifically, we were discussing the one box music search and the notable absense of iTunes from the choices [...]
Related posts:<ol>
<li><a href='http://www.itstheroi.com/search-engine-marketing/google-%e2%80%93-myspace-deal-a-huge-setback-for-community-sites/' rel='bookmark' title='Google–MySpace Deal A Huge Setback For Social Media Sites'>Google–MySpace Deal A Huge Setback For Social Media Sites</a></li>
</ol>]]></description>
		<wfw:commentRss>http://www.itstheroi.com/punditry/hey-apple-buy-myspace/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Facebook Advertising Genius Explains Blights</title>
		<link>http://www.itstheroi.com/punditry/facebook-advertising-genius-explains-blight/</link>
		<comments>http://www.itstheroi.com/punditry/facebook-advertising-genius-explains-blight/#comments</comments>
		<pubDate>Wed, 04 Nov 2009 17:26:20 +0000</pubDate>
		<dc:creator>Jonah Stein</dc:creator>
				<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Punditry]]></category>

		<guid isPermaLink="false">http://www.itstheroi.com/?p=396</guid>
		<description><![CDATA[Ever over-think a problem or make things too complicated? Work to hard to explain a concept and feel like you are losing half the audience? For the last two years I have been struggling to communicate how it is crucial that site owners do the right thing by their users, even if that means forgoing [...]
No related posts.]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>White Knight Checks Google Cash</title>
		<link>http://www.itstheroi.com/punditry/google-cash-dropped-by-adwords-check/</link>
		<comments>http://www.itstheroi.com/punditry/google-cash-dropped-by-adwords-check/#comments</comments>
		<pubDate>Fri, 11 Sep 2009 19:07:04 +0000</pubDate>
		<dc:creator>Jonah Stein</dc:creator>
				<category><![CDATA[Google]]></category>
		<category><![CDATA[Punditry]]></category>

		<guid isPermaLink="false">http://www.itstheroi.com/?p=300</guid>
		<description><![CDATA[It would be arrogant to say all the credit belongs entirely to White Knight SEO, but it looks like Google has taken notice of our efforts and decided to block advertising on the keyword google cash and google money tree. For advertisers playing the Google cash game, this is at best check, not mate. We [...]
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<li><a href='http://www.itstheroi.com/search-engine-marketing/using-knowledge-for-good-white-knight-seo/' rel='bookmark' title='Using SEO for Good &#8211; Introducting White Knight SEO'>Using SEO for Good &#8211; Introducting White Knight SEO</a></li>
<li><a href='http://www.itstheroi.com/punditry/googles-cash-cow-scam-advertising-profits/' rel='bookmark' title='Google&#8217;s Cash Cow &#8211; Scam Advertising &amp; Profits'>Google&#8217;s Cash Cow &#8211; Scam Advertising &#038; Profits</a></li>
</ol>]]></description>
		<wfw:commentRss>http://www.itstheroi.com/punditry/google-cash-dropped-by-adwords-check/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Google&#8217;s Cash Cow &#8211; Scam Advertising &amp; Profits</title>
		<link>http://www.itstheroi.com/punditry/googles-cash-cow-scam-advertising-profits/</link>
		<comments>http://www.itstheroi.com/punditry/googles-cash-cow-scam-advertising-profits/#comments</comments>
		<pubDate>Wed, 02 Sep 2009 19:19:29 +0000</pubDate>
		<dc:creator>Jonah Stein</dc:creator>
				<category><![CDATA[Google]]></category>
		<category><![CDATA[Punditry]]></category>

		<guid isPermaLink="false">http://www.itstheroi.com/?p=264</guid>
		<description><![CDATA[By now, you have gotten at least one email inviting you to make easy money by placing links on Google. These scams go by names like &#8220;The Google Cash System&#8221; or &#8220;Easy Google Cash&#8221;. The bottom line is pretty simple, these offers are scams and they are designed to take advantage of the most vulnerable [...]
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<li><a href='http://www.itstheroi.com/punditry/google-cash-dropped-by-adwords-check/' rel='bookmark' title='White Knight Checks Google Cash'>White Knight Checks Google Cash</a></li>
</ol>]]></description>
		<wfw:commentRss>http://www.itstheroi.com/punditry/googles-cash-cow-scam-advertising-profits/feed/</wfw:commentRss>
		<slash:comments>23</slash:comments>
		</item>
		<item>
		<title>Steve Huffman, Matt Cutts Defending Web 2.0 From Virtual Blight</title>
		<link>http://www.itstheroi.com/punditry/steve-huffman-matt-cutts-defending-web-20-from-virtual-blight/</link>
		<comments>http://www.itstheroi.com/punditry/steve-huffman-matt-cutts-defending-web-20-from-virtual-blight/#comments</comments>
		<pubDate>Mon, 27 Oct 2008 18:56:16 +0000</pubDate>
		<dc:creator>Jonah Stein</dc:creator>
				<category><![CDATA[Google]]></category>
		<category><![CDATA[Punditry]]></category>
		<category><![CDATA[Speaking]]></category>

		<guid isPermaLink="false">http://www.itstheroi.com/?p=104</guid>
		<description><![CDATA[Sites such as Youtube, Digg, Yelp and Facebook provide mashups of content sources along with a platform for interaction and participation.   Inherent in this model is the assumption that each “user” is an individual who is participating in a community.  The reality is that many “users” are avatars, bots and sock puppet created to spread Spam, disinformation, attack individuals, organizations and companies or manipulate rating systems to promote a private agenda that is not in keeping with the spirit and intent of the community.

The success of Web 2.0 has made it a prime target for spammers, vandals and hackers who want to exploit the trust implicit in this ecosystem. The May, 2008 headlines about Craiglsist’s ongoing battle with spammers highlights the problem. Web 2.0 companies need to recognize this type of manipulation as a fatal cancer and develop strategies to aggressively defend themselves against the ravages of blight that can devastate their communities.
No related posts.]]></description>
		<wfw:commentRss>http://www.itstheroi.com/punditry/steve-huffman-matt-cutts-defending-web-20-from-virtual-blight/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Friend Connect A Slap In The Face Book</title>
		<link>http://www.itstheroi.com/punditry/friend-connect-slap-in-the-face-book/</link>
		<comments>http://www.itstheroi.com/punditry/friend-connect-slap-in-the-face-book/#comments</comments>
		<pubDate>Tue, 13 May 2008 23:36:07 +0000</pubDate>
		<dc:creator>Jonah Stein</dc:creator>
				<category><![CDATA[Google]]></category>
		<category><![CDATA[Punditry]]></category>

		<guid isPermaLink="false">http://www.itstheroi.com/?p=71</guid>
		<description><![CDATA[I was at the flex for the Campfire One event last night to mingle with the Blogarazzi, drink hot chocolate while being regaled with Guacamole recipes and tales of how Google&#8217;s new friend connect was going to allow anyone to add social features to their website with only rudimentary html experience. Google has jumped from [...]
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</ol>]]></description>
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		<slash:comments>0</slash:comments>
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