The difference between great link bait and a spammy off topic widget is basically whether someone complains.
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From the category archives:
Punditry
In Candidates Need SEO , Scott Willoughby examined the need for political parties and candidates to begin serious search marketing. Scott’s analysis is excellent as far as it went, but he missed the big picture. SEO and PPC for candidate sites is a tiny piece of the potential of search expertise to impact elections. Joe [...]
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Have you noticed the plus sign within some Google SERP that started showing up next to invitations to map an address or get a stock quote a month ago? Pundits are quick to conclude that this is a portal feature and that Google.com is compromizing their search-only philosophy to become a “portalized non-portal.” (RC Jordan) [...]
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Google has been adding UI feature to its SERP’s lately by expanding on the One Box concept. This is a very powerful way to make inroads into some of the popular properties controlled by Yahoo, among others. In addition to the widely discussed addition of stock quotes showing up for a company search, they have [...]
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Consumer privacy and behavioral targeting by marketers appear to be diametrically opposing forces. These forces are headed for a showdown, observed Gord Hotchkiss in a recent Online Spin article entitled, The Coming Storm: Search and Consumer Privacy. The early signs of things to come appeared in a complaint filed by The Center for Digital Democracy [...]
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