From the category archives:
You can use the Google Cache of a page to figure out if Google is handling your parameters, tag pages, etc., without creating problems. Click on the "Cached Snapshot" in the Google toolbar from URL and see if the path displayed in the cache matches the original URL. If it does not match, the cache [...]
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Page Rank hording is an illusion. Linking out to an authority site actually helps your site be authoritative. My take is that Google probably manages internal Page Rank flow and external flow separately. Linking out to an external page has nothing to do with how much juice you can pass internally.
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Anyone else out there seeing Google changing from 10 results per page to 7? This appears to be a UI experiment rather than a definite change. While only a few people have seen this tweak, it may be a sign of the biggest change to hit search engine results in years. The idea of 10 [...]
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The impact of SEO on politics has yet to be really felt, but Chris Bower from Open Left is following the Electronic Grass Roots strategy I wrote about a year ago with his Google Bombing John McCain initiative. Using the best practices of repuation management, Chris has chosen articles from established media outlets and is [...]
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I will be speaking on June 4th at SMX advanced on the topic of SEO Analytics and ROI for ecommerce sites, particularly the importance of configuring your internal systems to capture Lifetime Customer Value within your CRM system instead of leaving it to 3rd party tagging software.
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