I will be speaking on June 4th at SMX advanced on SEO Analytics. Analytics Every SEO Needs To Know – It’s more than just rankings and traffic reports to measure the health of SEO efforts. This session focuses on analytics that SEOs should be considering.
Not surprisingly, I will initially focus on ROI for ecommerce sites, particularly the importance of configuring your internal systems to capture Lifetime Customer Value within your CRM system instead of leaving it to 3rd party tagging software.
I will also talk about Crawl frequency and index inclusion as well as some of the data hidden in Google Webmaster Central.
Does anyone have a metric you find useful that you are willing to give up or a tool that you recommend? All contributions will be duly credited.
Matthew Pack says
enjoyed your talk at SMX – some good ideas in there, especially on first touch cookies…
Guy Fawkes says
were you drunk during your presentation? You seemed drunk. The quality of the presentation reflected that. Generally unimpressive.
Jonah Stein says
Actually, I was quite sober and most people spoke highly of my presentation. I had dozens of people say it was the best session of the whole show. I won’t make that claim myself, but I was pleased with both the content and the response.
I am not sure why you would criticize while hiding behind the name of someone who tried to blow up parliment in the name of the catholic church, but that is your option.
A more engaged critique could elicit more conversation.