I will be speaking on June 4th at SMX advanced on SEO Analytics. Analytics Every SEO Needs To Know – It’s more than just rankings and traffic reports to measure the health of SEO efforts. This session focuses on analytics that SEOs should be considering.
Not surprisingly, I will initially focus on ROI for ecommerce sites, particularly the importance of configuring your internal systems to capture Lifetime Customer Value within your CRM system instead of leaving it to 3rd party tagging software.
I will also talk about Crawl frequency and index inclusion as well as some of the data hidden in Google Webmaster Central.