Privacy and Security: two things consumers want most and get least.
PoundPrivacy.org is advocating for a search privacy standard. The idea is pretty simple: If you include the phrase #privacy at the end of your search query, the search engine should not associate an IP or Cookie-identifying info with that query.
The first engine to adopt this idea (other than Google) will grab an instant buzz and a real market boost. This issue goes way beyond search. There is a huge opportunity for businesses to develop and prosper by shielding consumers’ personal information while giving them access to products, services and content.
The most popular act of Congress in the last decade is the Do Not Call Registry. Two thirds of Americans approve of the act and half of those who are unhappy say it didn’t go far enough.
1. Anonymizer extension for Firefox or perhaps a separate application. Generate random information at the beginning of any session delete the information. Include any identifiable information that could be tracked or associated in the future such as MAC address or CPU I.D.
2. NotMyKink, an anonymous proxy/avatar system that lets users search, subscribe and pay for content without providing their name, leaving any tell-tale signs on their computer or unexplainable charges on their credit card. Privacy isn’t only about adult content, but it is a huge piece of it. Porn is also a $10 billion/year business. This service would generate enormous revenue as an affiliate/reseller for adult content from users who haven’t subscribed because of privacy concerns.
3. NotMyAddress, an anonymous proxy/avatar system that lets people order products online and provide a shipping destination as an account and zip code only. Vetted couriers (FedEx/UPS/USPS/?) would be able to print a label based on the ID once the package has left the vendor.
4. NotYourBusiness, an anonymous proxy system that lets users surf without any logging or caching function at all.
5. Surrogate-Ma-Bell, a phone forwarding site that allows users to set up a temporary number that forwards to a number of their choosing. The temporary number would expire, severing the contact unless the user decides to maintain it.