I swore to myself when I started the blog that I would focus on print marketing and leave the SEO stuff to the thousands of SEO blogs out there. I figured with company insiders like Matt Cutts from Google and the ever insightful Gord Hotchkiss of Enquiry and Aaron Wall from SEO Book, I wouldn’t have much to offer. Well, my resolution lasted all the way to my first post.
I have a friend who is trying to get a new company out of the sandbox and indexed by Google, MSN and Yahoo. One of the challenges faced by any new site is how to get links from “Trusted” domains. This company in question has the advantage of being included in the Adobe Certified Partners Section as a Master Printer. The problem is the listings are all hidden behind a “dynamic firewall” because they are only shown in response to a particular query.
The solution was so simple that it reminded me that marketing professionals frequently out think themselves. If you want a spider to find a page, you post a link to it. Find the direct link that takes you to the dynamic result and post it where the spiders will eventually find it. In this case, link directly to results of the Adobe Printing Partners page and voila, a link from a trustworthy site will shortly send the spider on to the site you want discovered.
Brandon Connell says
It don\’t even have to be a \”trusted site\” like Adobe. It can be any page already indexed. Even the dreaded FFA page.
Professor Print says
While it is true that you can post a link to on any site and eventually entice the spiders to see you, Google in particular is paying a lot of attentions to “Authority Sites”, ones whose editorial value they consider good. That is why links from .org and .edu sites are more beneficial that .com links.
alivia says
How important is .com / .net / .edu in hoping that spiders will find you? Does it make a big difference?
Learning SEO
Professor Print says
If the question is how important is it to have a site that ends in a .com / .net or .edu, I can only say that you rarely see a site with anything else rank well. Engines look at a lot of different factors to determine rank but most SEO experts agree that links from .edu and .mil domains have a higher trust rank (are more likely to be authority sites) than links from .com or .org.
If they question is how important it is to have links from a site that end in .com/ .net /. .org, /.edu or .Mil to be picked up by a spider, the answer is that you will eventually, but you won\’t get much link authority/Page Rank from other domains (unless you want to rank in another country).