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Company

ItsTheROI is a San Francisco Bay Area based Search Engine Marketing company that delivers sustainable, data driven strategies focused on Return On Investment.   Our approach to Search Engine Optimization and Pay Per Click advertising teaches organizations how to use data to learn about their customers — to listen to users and give them what they want.

ItsTheROI Consultants have been helping businesses in San Francisco and around the world with their online strategy since 1996. Our mission is to help our clients merge all of these channels into a coherent strategy driven by  the insights from data available from site Analytics and search queries along with our creativity and experience.

Whether you are looking to improve an existing site or launch a new one, the ROI Guys can help. We are available for projects large and small. We specialize in improving the results of your existing site.

  • Site reviews and diagnostics
  • Site Analytics review
  • Ecommerce Best Practice Evaluation
  • Conversion improvements
  • User interface design and testing
  • Feature development from concept to specification
  • Search Engine Optimization
  • Search Engine Marketing

Contact us for a free 30 minute consultation if you would like to find out more about how ItsTheROI can help your business.

 

Topics

  • Facebook
  • Google
  • Measuring ROI
  • Punditry
  • Random Thoughts
  • RANT
  • Search Engine Marketing
  • Speaking

recent

  • Think Like a Search Engine: SMX West 2016
  • UnGagged Las Vegas 11-9-2015
  • Performance Marketing Summit
  • Building Your Hummingbird Feeder
  • July Search Quality Updates

Intent Focused SEM

SEO and Pay Per Click landing pages should almost always be designed with the same content and the same layout because search engines reward on-page and on-site factors by trying to emulate human users as they crawl the page and navigate the

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