Think Like A Search Engine: How Brand Queries And User Engagement Drive Organic SEO

As SEOs, our natural antagonism makes it difficult to hear the simple truths the search engines keep sharing about what makes great content. This session looks at what Google is actually doing with the hundreds of experiments it runs every year and the signal it trusts more than any other. You’ll come away with a different analytical framework that will help you embrace sustainable SEO as the holistic product of your other marketing efforts.

Think Like Google; How Brand Drives SEO

Do your eyes glaze over when you hear Google tell us to “Make great content”?

Think your content is better than Stuff Placed Above Me (SPAM)? Want to know what really drives sustainable SEO positioning?

In this session Jonah will show you how to think like Google, what Brand really is and what makes something great content.

September 15, 2015

Brand Queries As A Ranking Signal
In 2008, Google’s Eric Schmidt told us that the internet is fast becoming a “cesspool” where false information thrives. Brands are how you sort out the cesspool”. This session will focus on what makes a publisher a brand and how to avoid being pumped out with the garbage.

Affiliate marketers and brands alike will discover why they have to look past the single session conversion metric and behave like they are pursuing a partner in a long term relationship instead of a 1 night stand.

The ROIGuy is presenting on pagination at SMX West 2010 on Wednesday at 1:30 pm as part of the Dealing With Domain Names, URLs, Parameters & All That Jazz – Technical SEO Tactics session.

This presentation includes a case study along with some very interesting and confusing graphs. Download the PPT and follow along in the fun. SMX-West-2010 Pagination Presentation

Pagination decisions are made by webmasters every day, generally with very little thought.  Nothing is seemingly as innocent and “solved” as adding the links at the bottom of the page they lets the user find additional results.

For on-site SEO, the decisions made about how many links to display on the first page, how to order those links and how to name to pages within the pagination scheme are consequential and require significant thought.

Attendees will leave this session with actionable items they can go home and implement to make a immediate impact on their sites.

This presentation includes a case study along with some very interesting and confusing graphs. Download the PPT and follow along in the fun. SMX-West-2010

The ROIGuy will be presenting the latest installment in my crusade to make publishers aware of the devastating impact of scams, spam and creeps, Stopping Virtual Blight: Hack, Malware and Advertising Scams at the 2009 Web 2.0 Expo. Publishers need to understand the impact of deceptive advertising, comment spam, scams and other manipulation on their brand and to learn to collaborate in the face of a common enemy.

Joining me will be David Dagon, a researcher from Georgia Tech who specializes in monitoring botnets along with Jonathan Hochman of Hochman Consultants