September 15, 2015
Brand Queries As A Ranking Signal
In 2008, Google’s Eric Schmidt told us that the internet is fast becoming a “cesspool” where false information thrives. Brands are how you sort out the cesspool”. This session will focus on what makes a publisher a brand and how to avoid being pumped out with the garbage.
Affiliate marketers and brands alike will discover why they have to look past the single session conversion metric and behave like they are pursuing a partner in a long term relationship instead of a 1 night stand.