September 15, 2015
Brand Queries As A Ranking Signal
In 2008, Google’s Eric Schmidt told us that the internet is fast becoming a “cesspool” where false information thrives. Brands are how you sort out the cesspool”. This session will focus on what makes a publisher a brand and how to avoid being pumped out with the garbage.
Affiliate marketers and brands alike will discover why they have to look past the single session conversion metric and behave like they are pursuing a partner in a long term relationship instead of a 1 night stand.
David, we actually spend a huge aunomt of time reviewing pitches. It’s not being lazy. We also try to ensure that we spread around the speaking slots and actually have things built into our system to flag if we’ve already got the same speaker or the same company on multiple panels. It’s not perfect. And sometimes it makes sense to have some of the same companies and or speakers be on multiple sessions. For one, they might have proven themselves in the past. For another, they may have put in excellent pitches. Especially important, they may have suggested a great session idea in the first place.In your case, I’ve checked, and you pitched for exactly one session. There were several PPC sessions, but I gather this is the only one you were interested in. So were 12 people in total. We can’t put them all on. We went with four.I didn’t coordinate that session, so I don’t know exactly why your pitch (or 8 others) didn’t make the cut. Looking at it briefly, it seems fine. But I think we already confirmed two people for this panel before it even started, because they’d both suggested the topic as one. I suspect the session coordinator just liked the other ones better.Your post gives the impression that the five companies listed are all that are involved in the conference. But for the session you pitched on, only Click Equations is on that panel. There are three other companies not on the crony list above who are also included.Going through the entire list of confirmed speakers, looking at just the PPC & conversion sessions, the list is like this:The Rimm-Kaufman GroupZenithOptimediaWpromote Inc.Five Mill, Inc. (2)Clix Marketing (2)Google (2)Microsoft (4)Yahoo! (2)Engine ReadyRimm-Kaufman Group (3)Page Zero MediaClosed Loop Marketingion interactive, inc.InvespCriteoThe Trade DeskDidit.comEfficient Frontier (2)OysterMarin SoftwareaimClearFanReachClickEquations (2)TradaKenshooSears Holdings / Instant E TrainingAvenue100 Media Solutions Inc (2)BD BioscienceseSearchVisionViatorSome of the companies you listed on multiple PPC sessions might be getting counted for being on SEO sessions. I’d have to take a closer look – and I know Did It is also moderating a session, which is different than speaking on it – but you might not consider that. But still, that’s a pretty diverse and big list of companies. I’m sorry you didn’t get picked this time. I hope you’ll try again in the future.