SEO’s frequently talk about PageRank (not Page Rank). To prove we aren’t noobies, we quickly add that PR is not important anymore and to stop thinking of it as magical green pixie dust™. While other external signals are just as important and ToolBar PageRank (TBPR) doesn’t represent the actual value Google puts on a page, there are some assumptions about PageRank that I think we can all agree on — at least until Google changes the rules on us.
- Pagerank is still the most meaningful indexation metric
- Higher PR is better than lower PR within a domain
- PR0 is better than graybar
- Graybar PR ~ supplemental index
- If the URL you are viewing is not the canonical URL, the PageRank will not match. You can see the canonical URL by viewing the Google Cache
- If your page in not showing as cached in the index, it is not going to rank
If you are not familiar with what PageRank is or want to learn more about, read Danny Sullivan’s excellent, frequently updated and exhaustive (exhausting?) guide to PageRank, which he explains nicely:
Let’s start with what Google says. In a nutshell, it considers links to be like votes. In addition, it considers that some votes are more important than others. PageRank is Google’s system of counting link votes and determining which pages are most important based on them. These scores are then used along with many other things to determine if a page will rank well in a search.
™2005 Greg Boser, 3Dog Media