From the category archives:
The ROIGuy has teamed up with Eric Enge from StoneTemple Consulting to conduct a comparative study of the leading analytics platforms. The ROIGuy will be leading the PPC analytics while Eric will take charge of the SEO side. We hope to have some preliminary results early in 2007. Eric had already got the ball rolling [...]
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You can always prove your point by defining what to measure. Jakob Nielsen is a renowned pundit, the leading evangelist for measuring results of user interface design and one of the most experienced and influential voices in design. His October 9th Alertbox shows how even the best pundits can fall into the trap of drawing [...]
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Dave Morgan had a great piece today on Online Spin about emerging trends among traditional brand advertisers, “These days, all marketers want measurable results related to sales objectives from their advertising and marketing expenditures, particularly online.”
Marketers who believe they can accurately quantify the impact of their online advertising, whether SEM or Brand, do so at there own risk.
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Color printing is a high impact marketing tool — when you know how to use it. The difference between ho hum results and hitting the ball out of the park is a great print piece. One that combines an attention grabbing image with a catchy message that is right on target for your audience. It [...]
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