Jonah Stein Heads Panel at Web 2.0 Expo
The ROIGuy presented the latest installment in our crusade to make publishers aware of the devastating impact of scams, spam and creeps, Stopping Virtual Blight: Hack, Malware and Advertising Scams at the 2009 Web 2.0 Expo. Publishers need to understand the impact of deceptive advertising, comment spam, scams and other manipulation on the long term value of their brands.
SMX Santa Clara, When Do You Use A 302?
The ROI guy spoke at SMX West session on 301 Redirects, talking about times when the correct answer is not 301. Sometimes the answer should be 302 (or even 304 or 307).
Ultimate Search Workshop , ILM 2008, Kelsey Group’s Interactive Local Media. Beyond SEO: ROI Is Conversion – Aiming At The Intersection of Search Intent, Content and User Experience.
Web 2.0 Summit , November 5th, 2008 Moderator, Protecting Web 2.0 from Virtual Blight
The tremendous success of Web 2.0 and the large number of visitors to popular sites have made it a prime target for spammers, vandals and hackers who want to exploit the trust implicit in this ecosystem for personal gain. Companies need to recognize this type of manipulation as a potentially fatal cancer and develop strategies to aggressively defend themselves against the ravages of virtual blight that can devastate their communities.
LTPact, June 26th, 2008, Optimization for Top Rank & Conversion.
SMX Advanced, June 4th, 2008 Analytics Every SEO Needs To Know
SIIA On Demand , Wednesday, November 8, 2007, Search Engine Optimization and PPC Advertising.
Web 2.0 Summit, October 17, 2007, Sipping From The Search Firehos e
Search Engine Strategies San Jose, August 23rd 2007, Analyzing the Web Site Analytics Players.
SMX Advanced, June 2006, Inside The Black Box, Googles Pay Per Acquisition Model.