The ROI Guy is a guest author on Context Web’s Brain Exchange, addressing the question, “Is Google Too Powerful.”
The answer, of course, is yes. The real answer is, You Ain’t Seen Nothing Yet!
SEO and Pay Per Click landing pages should almost always be designed with the same content and the same layout because search engines reward on-page and on-site factors by trying to emulate human users as they crawl the page and navigate the
Great content is essential to SEO and to PPC. Too many websites are filled with keyword stuffed pages that read like they were written in 1999 and feature a Call-To-Action that matches the needs of the site owner but not the user's query or desires;
What Works For Users The art and science of designing websites for users has evolved significantly in the last 20 years thanks to the contributions of Jakob Nielsen, Gord Hotchkiss and the real world lessons of tens of thousands of designers,