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January 8, 2009 by Jonah Stein Leave a Comment

When Do You Use A 302?

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SEOs have been taught that the knee jerk reaction is to use a 301 whenever you want to redirect. Sometimes, the correct answer is not 301; the answer should be 302 (or even 304 or 307). I am speaking on this topic at SMX West in February and I am looking for suggestions/examples of times when members have used other types of redirects to achieve the desired effect. Here are the examples I have already:

• When you want to display a shorter URL but the content lives deep inside within the information architecture.
• Geo-local redirection without changing the ranking for the underlying page.
• Sales, seasonal, and events related listings that keep changing…where you want the core page to rank, but want to be able to send people to an updated section.
• When some of your related content lives in a sub-domain and you want to maintain your information hierarchy.
• When you are calling legacy applications or have an application with parameters contained in the URL and you want to create search friendly URLs.
• To avoid canonical confusion when the page or application is moved to the https layer (it is unlikely you will get users to link properly to a secure page)
• When you are calling a 3rd party shopping cart and don’t want to display the URL in the code of the page.
• When you are calling an affiliate link within the target page. **

**Google quality raters have specific instructions to look for hidden/misleading redirects, so use with caution.

Thanks, Aaron, for suggestions 2 and 3!

Filed Under: Search Engine Marketing, Speaking

January 5, 2009 by Jonah Stein Leave a Comment

Search Marketing Expo Santa Clara

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Jonah Stein will be presenting at SMX on the use of 302 redirects during the session:
301 Redirect, How Do I Love You? Let Me Count The Ways
Wednesday, February 11th 2009 from 4:30pm-5:45pm

SMX West is a three day event taking place at the Santa Clara Convention Center from Tuesday, February 10 – Thursday, February 12 2009.

If you are planning on attending,  please feel free to use the SMX Santa Clara discount coupon code of SMXspeaker  for $100 off the registration price.

Filed Under: Search Engine Marketing, Speaking

November 22, 2008 by Jonah Stein Leave a Comment

Jonah Stein Addresses Interactive Local Media 2008

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Jonah Stein joined Local SEO Expert Andrew Shotland and  Steve Espinosa at the Kelsey Group’s ILM 2008 ‘Local SEO Guide’ Ultimate Search Workshop for a 2 and 1/2 hour local search session and live site review.  The ROIGuy focused his presentation on Beyond SEO, Website Optimization & Conversion.

The presentation featured 30 slides in 30 minutes and is available to download.

Filed Under: Speaking

October 27, 2008 by Jonah Stein Leave a Comment

Steve Huffman, Matt Cutts Defending Web 2.0 From Virtual Blight

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I am happy to announce Reddit Founder Steve Huffman and Google’s Matt Cutts are joining my Web 2.0 Summit Session , Defend Web 2.0 From Virtual Blight.  They will be joined by Jonathan Hochman , who will discuss strategies Wikipedia uses to address blight and Guru Rajan, who will present a case study about HumanPresent, a new technology from Pramana which offers a less obtrusive (and currently more effective) alternative  to Captcha.

Both Steve and Matt spend most of their day in a cat and mouse game against Spammers and others who seek to game their system for personal gain.  Wikipedia has hundreds of thousands of contributors with a wide variety of agendas.  To keep pace, Wikipedia uses a variety of bots and human editorial strategies. These panelist have a tremendous amount of experiences and will share some powerful strategies to help address blight.  I have been talking about Virtual Blight as a construct for understanding and addressing many of the issues facing site operators for over a year now and it is really great to jet a chance to broaden the audience.  My pitch for the session is below.

The success stories of Web 2.0 are the so called “Social Web”, sites built on crowd sourcing; user participation, user generated content  and user voting/rating systems. Sites such as Youtube, Digg, Yelp and Facebook provide mashups of content sources along with a platform for interaction and participation.   Inherent in this model is the assumption that each “user” is an individual who is participating in a community.  The reality is that many “users” are avatars, bots and sock puppet created to spread Spam, disinformation, attack individuals, organizations and companies or manipulate rating systems to promote a private agenda that is not in keeping with the spirit and intent of the community.

The success of Web 2.0 has made it a prime target for spammers, vandals and hackers who want to exploit the trust implicit in this ecosystem. The May, 2008 headlines about Craiglsist’s ongoing battle with spammers highlights the problem. Web 2.0 companies need to recognize this type of manipulation as a fatal cancer and develop strategies to aggressively defend themselves against the ravages of blight that can devastate their communities.

We are all too familiar with community blight in the physical world: The downward spiral afflicting many of our urban and suburban neighborhoods. Blight is marked by abandoned and foreclosed building, liquor stores and payday lenders on alternating corners, trash strewn lots and front yards, graffiti-covered buildings, broken sidewalks, broken glass and billboards everywhere you look. Prostitutes, drug dealers and scam artist haunt the shadows.

Domains and web properties afflicted with Virtual Blight are like neighborhoods suffering from urban blight. Billboards advertise payday loans, pornography and offshore pharmaceuticals, street corner hustlers offer knock off watches, get rich quick schemes, pirated movies and software along with other products  that are suspect and often illegal.  Kids aren’t safe to roam around and people move out.   Online neighborhoods begin as attractive destinations, but often they turn into vacant, desolate ruins. Hotmail and Geocities are two prime examples of Web neighborhoods that have been impacted by virtual blight, destroying billions of dollars worth of brand equity in the process.

Filed Under: Google, Punditry, Speaking

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